How to Truly Understand Your Customers

Problem Solvers

MP3•Pagina principale dell'episodio

46:39

“If we march into that village and we start trying to persecute people for using poison, something that's very illegal, nobody's going to talk to us. We're not going to find out where the poison came from. We're not going to be able to shut anything down. We should take the approach that people are using poison because they're desperate, because they see no other alternative.” – Andrew Stein Andrew Stein is a wildlife ecologist who spent the past 25 years studying human carnivore conflict from African wild dogs and lions in Kenya and Botswana to leopards and hyenas in Namibia. His work has long focused on finding ways for people and predators to coexist. He is the founder of CLAWS , an organization based in Botswana that's working at the intersection of cutting-edge wildlife research and community driven conservation. Since its start in 2014 and official launch as an NGO in 2020, CLAWS has been pioneering science-based, tech-forward strategies to reduce conflict between people and carnivores. By collaborating closely with local communities, especially traditional cattle herders, CLAWS supports both species conservation and rural livelihoods—making coexistence not just possible, but sustainable.…

circa un anno fa 54:47

Why do great companies make bad products? The answer is confirmation bias, and a lack of true connection with your customer. Phyl Terry is a pioneer in the field of consumer experience, and shares an important methodology — which helped Facebook in its earliest days! Today, Phyl also helps people who are searching for jobs through the program Never Search Alone.

416 episodi

#Entrepreneur Interviews #Entrepreneur Media #Business #Entrepreneur

How to Truly Understand Your Customers

Problem Solvers

468 subscribers

published circa un anno fa

MP3•Pagina principale dell'episodio

416 episodi

#Entrepreneur Interviews #Entrepreneur Media #Business #Entrepreneur

ทุกตอน

1
What I've Learned After 400 Episodes 26:25

1 day fa26:25

26:25

This is episode 400 of Problem Solvers, and I've learned a few important things about how to evolve a product! In this episode, I share why you might be WRONG about what makes your product special — and how to keep refining with your audience in mind.

1
Stop Doing What People Hate! 28:09

8 giorni fa28:09

28:09

It's a simple philosophy. But what does it take to actually achieve? We talk to Jesse Cole, owner of the baseball team Savannah Bananas, about the idea that transformed his business—and how it can work in any industry.

1
How I Won This Angry Customer’s Business Back 13:59

15 giorni fa13:59

13:59

Here's a strategy for talking people down, and even turning people's anger to your advantage. And I have the emails to prove it!

1
How to Tell Your Brand Story, from the Storytelling Master 28:00

22 giorni fa28:00

28:00

Donald Miller literally wrote the book on brand storytelling: It's called Building A StoryBrand , and it sold 1 million copies. He's just released an updated version. On this podcast, Don explains how to communicate your brand's value in a simple story. After that, I invite a few entrepreneurs to tell him about their brands — and he comes up with stories for them! It'll change the way you think about telling your story.…

1
How to Become Shameless (In the Best Way) 41:41

29 giorni fa41:41

41:41

Want to pitch yourself with confidence? Want to become better at sales, or just selling yourself? You must learn to be shameless. That's the advice from Jenny Wood, former Google executive and author of the new book Wild Courage: Go After What You Want and Get It. In this episode, she teaches you how and why to embrace shamelessness.…

1
How to Be Your Brand's Face, with Angie of Angie's List 31:58

5 weeks fa31:58

31:58

Angie Hicks has been the face of Angie’s List (now called Angi) for decades. It’s not a role she wanted, but she knows how important it is — and how to play it perfectly.

1
Confessions of a Former Retail Buyer 34:29

6 weeks fa34:29

34:29

Want to get your product onto store shelves? Listen to this. Matt Adelmann used to be a buyer at Target, where he was responsible for placing products on shelves. Here are the three mistakes that founders always get wrong about retail — and how you can set yourself up for success.

1
How Nintendo (Literally) Changed the Game 30:43

7 weeks fa30:43

30:43

In 2006, a debate raged inside of Nintendo: Do they bundle their new Wii console with the game Wii Sports, or sell the game separately? Reggie Fils- Aimé was president of North America at the time, and he argued yes — because even though it meant giving up revenue upfront, it would lead to more Wii sales later. Here, he explains the battle and how he won it.…

1
Quitting Can Be Good 42:28

8 weeks fa42:28

42:28

Entrepreneurs love telling stories of perseverance. But that can be misleading. "In order to succeed, you're going to have to quit the things that aren't worth pursuing," says Annie Duke, author of the book " Quit: The Power of Knowing When to Walk Away ". On this episode, she explains why we should see quitting as a virtue — and how to know when it's time to walk away.…

1
Turn A Wild Idea Into A Very Real Business 40:52

9 weeks fa40:52

40:52

One night, Holden Forrest drew a wild idea on the back of his daughter's math homework: What if he could lower a house into the ground, as a way to escape oncoming wildfires? He couldn't shake this idea, so he started researching whether it's possible — and now, years later, he has a company called HiberTec , multiple patents, groundbreaking technology, and is raising money to build his first prototype. On this episode, Holden explains how to turn a big idea into a real business. Learn more at hibertec.com…

1
The 9 Types of People You Need On Your Team 29:36

10 weeks fa29:36

29:36

There are three types of skills, Jen Kem says: The ability to visualize, strategize, or mobilize. Everyone has these skills in different combinations — and when you can assemble a team with the right mix of combinations, you've built something unstoppable. On this episode, Kem (author of the new book "Unicorn Team") explains how it works, how to identify which combination of types you are, and how to hire the right people.…

1
How to Have Time for Everything 31:03

11 weeks fa31:03

31:03

Money isn't the only definition of wealth. So is time. That's one of the central ideas in Sahil Bloom's new book " The 5 Types of Wealth " — and on this episode, he explains how to become wealthy in time. He offers strategic ways to reallocate your time, how to prioritize what matters, and how to stop feeling like you never have enough of it.…

1
Brevity! (You Need It) 40:48

12 weeks fa40:48

40:48

Founders accidentally create a lot of confusion — because we talk too much! We pitch too many products, tell a too-complex story, and don't often get to the point fast enough. Today, business coach Steve Sims teaches you how to be brief and powerful.

1
Taco Bell's CEO Has a Formula for Success 43:49

13 weeks fa43:49

43:49

Taco Bell CEO Sean Tresvant reflects on his first year as the boss, and talks about how to build an incredible brand. It comes down this formula, he says: math + magic. We spoke because Taco Bell is #1 on the 2025 Entrepreneur magazine Franchise 500, which is out now at entrepreneur.com/franchise500

1
The Five Skills That Accelerate Any Career 46:48

14 weeks fa46:48