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EP2 | Building Brand Advocacy Through Authenticity
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In this episode of the Process Makes Purpose Podcast, we explore the transformative power of authentic branding. From uncovering your unique story to aligning values with visuals, we look into how to build a brand that resonates. Join Sienna and the team as they share about the strategies they have seen work to create meaningful customer experiences, avoiding branding missteps, and increasing brand loyalty that turns customers into advocates. Whether you're an entrepreneur or a seasoned professional, this episode offers key takeaways to elevate your brand.
Timecodes:
00:00 Intro
00:38 What does "brand" really mean?
01:14 Kickoff calls and storytelling
05:11 How authenticity differentiates your brand
10:26 The power of emotional connections
15:20 Align values with customer experience
20:05 Where brands falter
26:10 Small details, big impact
32:02 Building trust online and offline
37:10 Creating a seamless experience
42:24 Lessons in alignment and authenticity
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