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Ep 8 - Surveys #1 - Principles for successful surveys
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Surveys are an excellent tool to remotely gather information from a large audience. Done right, they can provide the information you and your team need to make good decisions from engaged respondents who are happy to help you. However, their flexibility opens them up for a number of risks.
In the first episode on this topic, I share a few general points to help you frame your survey in the right way.
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