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Contenuto fornito da The Product Coach and By Ross Webb. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Product Coach and By Ross Webb o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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How Product Analytics can help us make better Product Decisions with John Cutler

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Manage episode 264278612 series 2705938
Contenuto fornito da The Product Coach and By Ross Webb. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Product Coach and By Ross Webb o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this podcast, I’m talking to John Cutler. John is a well-known and very respected product evangelist for the US-based company Amplitude, software that allows you to use your customer data to build better products and experiences.

John brings an insightful perspective on how marketers are using analytics to learn more about their customers and their own companies. While some only focus on the top of the funnel, there’s an incredible opportunity to learn more about your customer's behaviors and why they do or don’t work - by asking the right questions.

Keep listening to learn more about:

  • How do we target humans?
  • How deep you can really get with the right analytics tool
  • The importance of learning soft skills and telling the stories from inside a company
  • Finding value from your existing customers vs. Top of the funnel analytics

Enjoy and let me know what you think.

Links in the Podcast:

  continue reading

49 episodi

Artwork
iconCondividi
 
Manage episode 264278612 series 2705938
Contenuto fornito da The Product Coach and By Ross Webb. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Product Coach and By Ross Webb o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this podcast, I’m talking to John Cutler. John is a well-known and very respected product evangelist for the US-based company Amplitude, software that allows you to use your customer data to build better products and experiences.

John brings an insightful perspective on how marketers are using analytics to learn more about their customers and their own companies. While some only focus on the top of the funnel, there’s an incredible opportunity to learn more about your customer's behaviors and why they do or don’t work - by asking the right questions.

Keep listening to learn more about:

  • How do we target humans?
  • How deep you can really get with the right analytics tool
  • The importance of learning soft skills and telling the stories from inside a company
  • Finding value from your existing customers vs. Top of the funnel analytics

Enjoy and let me know what you think.

Links in the Podcast:

  continue reading

49 episodi

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