From Stories to Success: Marketing Mastery and Social Media Secrets with James Chester

Questioning Authority: Q&A with Leading Authorities for Entrepreneurial Excellence

Want to know more about consistency and tenacity in your life? And how it relates to your business? Find out more about 75 Hard, social media, marketing, podcasting and collaboration.
Take Scott's '2 Simple Strategies to Supercharge your Practice' quiz here: https://dr-scott-aaodh83j.scoreapp.com
In this episode, host Scott Vatcher interviews James Chester, a marketer who helps chiropractors grow their businesses. They discuss the importance of consistency on social media and the benefits of the 75 Hard Challenge. James shares his background and the impact of chiropractic on his life. They also explore effective marketing strategies for service providers, including the power of podcasting and the value of local networking. James highlights the simplicity and fun of marketing and the decline of Facebook ads. They conclude with a discussion on James' docuseries, Chiropractic Stories, and the impact of podcasting on local businesses.
James was a marketing and journalist student who learned that the chiropractic profession needed a bigger megaphone and more consistent messaging and he discovered that a non-chiropractor raising that megaphone could help validate the voice of all things chiropractic.

James lives in Grand Junction, CO. where he has created his podcasting brilliance for half a decade! James grew up in Davenport, IA. the birthplace of chiropractic. He has been an advocate for the profession for over 15 years.

To catch up with him or to book him to speak at your next chiropractic event. Email him at [e-mail]

Link to James' docuseries:

https://www.projectpatientthemovie.com/doc-optin

Link to James' podcast:

https://www.chirohustle.com/wp-content/uploads/2023/10/395263400_855624329577050_4900437841186877276_n-SharpenAI-Standard.jpg
If you are a healthcare professional looking to ethically grow your practice without handing over more money to Ad agencies there are two stupidly simple things you’re probably missing out on right now that can help you double or triple your practice in the next six months.

Take the scorecard now answer these 15 simple questions to find out what you can do to dramatically impact your business and your bottom dollar. And do you know the best part is your staff can do over 90% of it. Click the link to take the quiz now. https://dr-scott-aaodh83j.scoreapp.com

Chapters
00:00 Introduction and Background
01:09 Consistency on Social Media
04:22 James Chester's Background
08:21 The Importance of Chiropractic
10:32 The 75 Hard Challenge
11:38 What is the 75 Hard Challenge?
13:10 The Benefits and Challenges of the 75 Hard Challenge
15:11 Applying the 75 Hard Principles to Business
17:00 The Importance of Persistence and Consistency in Marketing
20:15 The Power of Podcasting
22:58 Effective Marketing Strategies for Chiropractors
23:26 The Value of Local Networking and Collaboration
26:51 The Impact of Podcasting on Local Businesses
28:31 Building Relationships through Podcasting
31:05 Providing Value to Listeners
32:27 The Simplicity and Fun of Marketing
34:46 The Decline of Facebook Ads and the Importance of Referrals
36:47 Chiropractic Stories Docu-Series
37:56 Accessing the Chiropractic Stories Docu-Series
39:08 James Chester's Impact on the Chiropractic Profession
40:49 The Power of Podcasting for Local Businesses
41:31 The Affordability and Benefits of Podcasting
42:11 Ending with a Dad Joke
43:00 Conclusion