7-Figure Digital Marketing & SEO | Matt Bertram
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Matt Bertram is the Head of Digital Strategy at EWR Digital, a leading Digital Marketing Agency based out of Houston for over 20 years that works with top brands in the traditional and Web3 space. Matt is the CMO of OGGN the largest podcast network focused on the oil and gas space and also hosts two well-received podcasts, “Houston Business Podcast", presented by the BBB, and “SEO Podcast: The Unknown Secrets of Internet Marketing”. Sponsored by Ahrefs and other top platforms with over 4 million downloads, and 55,000 monthly loyal listeners. It has been recognized as the most popular digital marketing podcast on iTunes. (0:00) Introduction and guest, Matt Bertram (1:51) Matt's experiences at Bitcoin Miami and networking strategies (5:04) The journey of becoming a paid speaker and engaging with the audience (10:06) The challenges of lead attribution and Matt's approach to lead capture (13:19) The structure and pricing strategy of Matt's agency (16:07) Building and scaling a 7-figure digital marketing agency (21:14) Client campaign strategies and a case study on a local pool cleaning company (24:17) The importance of delegation and the role of SEO in digital marketing (29:22) Time management and the potential of podcasting for product promotion (35:40) Sponsor: Oil and Gas Global Network (OGGN) and the power of podcast sponsorships (44:09) Understanding email communication frequency and the potential of niche podcasts (51:32) The role of Google and AI in indexing information and valuing your time (57:08) Connecting with Matt Bertram and wrapping up the interview
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