Insights from advertising for security awareness professionals.

Re-thinking The Human Factor with Bruce Hallas

In this episode we are joined by a guest who has committed their career to the world of advertising agency work. Influencing target audiences awareness of products and stacking the odds in their clients favour, that the target audience will choose their product over their competitors. The challanges our guest has faced, over the years, are in many ways similar to those that education and awareness managers, for information security and data protection, now face.