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Empathy in Music w/ Tom Sarig—the Kishi Bashi Story 1 of 4
Manage episode 335551314 series 3316467
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Think about the last time a marketer lost your interest. They may have felt very strongly about the topic, but their enthusiasm only annoyed you. Could it be that the subject lacked relevance? In this series, we will follow the journey of a musician who won the hearts of fans by observing and considering the stories of others. Can the same experiences that shaped a career in indie rock, give us clues to improve our own ABM communications and B2B marketing practices?
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