Questo sito fa uso di cookie per migliorare l'esperienza di navigazione degli utenti. Leggi la nostra Normativa sulla privacy e i Termini di servizio per saperne di più.
OK!
Contenuto fornito da Flint. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Flint o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Player FM - App Podcast Vai offline con l'app Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Contenuto fornito da Flint. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Flint o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Refactor is shining light on the people that make up the tech world. Through their stories and insights, let’s think about how to lean toward a more healthy, diverse and human-centric environment.
Contenuto fornito da Flint. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Flint o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Refactor is shining light on the people that make up the tech world. Through their stories and insights, let’s think about how to lean toward a more healthy, diverse and human-centric environment.
After coming in contact with developers, Alex Morton ( @alexlsaltt ) decided to quit her job and become a self-taught software engineer. While learning the skills, she patiently and steadily built a personal brand that led her to land her first job at Orbit , a promising startup. Today, she is even mentoring early-career developers through The Collab Lab .…
Things she said that resonates with me: "I want to get to the root of the problem and try to fix it" "There are fewer girls going into technical paths in Europe than in India." "Genre biases are ingrained in people, they just don't realize it." "Men are aggressive , I cannot be aggressive , I have my own qualities and i want to move that way" "Women are scrutinized much more than men" "Women are scrutinized much more than men"…
Ryan is Software engineering Manager at Netflix. Dive into Netflix company culture, Freedom and Responsibility, feedback, ownership, and much more. You can find Ryan on Twitter https://twitter.com/burgessdryan
Joe Karlsson is a software engineer who's turned into devrel at MongoDB. What are exactly DevRel and Developer Advocacy? How is he able to funnel his craziness into his job? How does he see his mission and what is so special about his job? Joe tells us also about community building at MongoDB and what's at stake in a fun and relaxed atmosphere. Listen up!…
Today we meet Andrew Hedges , Founder of The Collab Lab , and currently Engineering Manager at Zapier . After briefly reviewing his great career, we dive into his volunteer work at The Collab Lab and his passionate commitment to help early-career developers and promote diversity in tech. He also shares with us valuable insights gained from his extensive experience of remote working and distributed teams . Take a listen for a genuine and refreshing take on subjects that matters!…
Today, let's meet Espree Devora , aka the Girl who Gets it Done . She is a speaker, author, founder, and podcast host (WomenInTech and WeAreLaTech). Espree talked about her passion for code and sports when she was a kid, her parents that were both entrepreneurs, how she found resources and strengths to start her first company, her beginnings in the tech industry , her struggles, her routine to keep mental and physical health, her way to stay productive, how she founded ZexSports - a social network around sports -, the Impostor Syndrome , the role of communities and networks in the tech world, the difference between the L.A, S.F and Miami tech scenes, how she facilitates meaningful connections and advices to do so, WeAreLATech 'Experience' Club, offline experiences, gender and diversity openness. Discover his inspiring and insightful story!…
Today, let's meet Roy Derks , Manager Engineering at Vandebron, Amsterdam. During his Bachelor of Science Economics and Business Economics / Geography at Utrecht University, he founded MovieMarkt , a peer-to-peer marketplace that relied on the circular economy by allowing users to trade their used DVDs and Blu-Rays for free. He then became Technical Product Manager for Wundershift for 2 years. Right after he co-founded his project SwitchBay , a user-to-user marketplace of used consumer electronics, he was hired as Senior Software Developer for the City of Amsterdam. May 2020, he became Lead Mobile Developer at Checkgesprek.nl by Chatback Company. And then in August, he found his new home at Vandebron as Manager Engineering . Roy talks about his self-taught path to programming , the Impostor syndrome, his bootcamp initiative to teach code to refugees , his experience as a book writer (co-author of Fullstack GraphQL and author of React Projects ), a speaker , how he prepares his talks, the importance of personal branding and investing in ourselves, his many travels in 2019, but also the dynamism and thriving ecosystem in Amsterdam , his passion for Open Source , the impact of COVID-19 on his work, and his goals for 2021. Discover his inspiring and insightful story!…
Today, let's meet Stacie Taylor , Frontend Engineer at Zapier . After a Bachelor of Communication, she became an International Teller at Wells Fargo, then Account Manager for Social High Rise, a small Social Media agency where she evolved as Product Manager for 3 years. Stacie then became Director of Account Management Processes for 7 years in this agency, after being hired at Zapier a year and a half from now, as Customer Champion first, then as Frontend Engineer . She talks about her path to Tech , her life balance as a mom, The Collab Lab initiative, a collaborative, remote project practice for early career web developers. But also discrimination as a woman, how to live with the Impostor syndrome, role models and mentors, how to make tech more diverse and inclusive , how Zapier and the Silicon Valley adapted to COVID-19 , her greatest achievement, her preferred languages/frameworks , the need for time off to avoid burnout, and more! Discover her inspiring and insightful story!…
Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.
Entra nella migliore app di podcast al mondo per gestire online i tuo programmi preferiti e riprodurli offline sulle tue app Android e iOS. È gratuito e facile!