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Contenuto fornito da Retail TouchPoints. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Retail TouchPoints o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Investigating the Evolved Customer Journey: Trends, Challenges & Priorities

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Manage episode 407556934 series 3272584
Contenuto fornito da Retail TouchPoints. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Retail TouchPoints o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Retailers know that digital influences the customer journey, from initial awareness to post-purchase. So why is there still such a staggering divide between consumers’ digital and physical brand experiences?

We explore the gaps, challenges and opportunities on this week’s Retail Remix with Justin Racine and Zach Zalowitz of Perficient. Together with host Alicia Esposito, they explore:

  • The key digital influencers for in-store traffic and activation;

  • The increasingly central role of inventory visibility and omnichannel inventory management in the customer experience;

  • Why retailers should place more emphasis on the post-purchase experience; and

  • How different retail teams and functions can support the bottom of the funnel, which is becoming a new “battleground” for retailers.

RELATED LINKS

  • Learn more about Perficient
  • Download Retail TouchPoints’ research on retailers’ omnichannel challenges and priorities
  • Read our coverage of the post-purchase experience
  continue reading

242 episodi

Artwork
iconCondividi
 
Manage episode 407556934 series 3272584
Contenuto fornito da Retail TouchPoints. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Retail TouchPoints o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Retailers know that digital influences the customer journey, from initial awareness to post-purchase. So why is there still such a staggering divide between consumers’ digital and physical brand experiences?

We explore the gaps, challenges and opportunities on this week’s Retail Remix with Justin Racine and Zach Zalowitz of Perficient. Together with host Alicia Esposito, they explore:

  • The key digital influencers for in-store traffic and activation;

  • The increasingly central role of inventory visibility and omnichannel inventory management in the customer experience;

  • Why retailers should place more emphasis on the post-purchase experience; and

  • How different retail teams and functions can support the bottom of the funnel, which is becoming a new “battleground” for retailers.

RELATED LINKS

  • Learn more about Perficient
  • Download Retail TouchPoints’ research on retailers’ omnichannel challenges and priorities
  • Read our coverage of the post-purchase experience
  continue reading

242 episodi

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