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What Retail Brands Can Learn from Beyoncé

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Contenuto fornito da Retail TouchPoints. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Retail TouchPoints o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Dr. Marcus Collins isn’t just a professor. He is an author, a marketing strategist who has worked with some of the world’s top tech brands and musical acts, and a cultural translator.

It is this rich career history that has inspired his latest book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and is why he’s taking the stage at the Retail Innovation Conference & Expo this June. Host Alicia Esposito sat down with Marcus to discuss:

  • How the culture of brands has evolved, and how culture impacts commerce;

  • What commerce brands can learn from Beyoncé and other musical artists that are embedded into culture; and

  • How brands like Patagonia are embracing cultural proximity to drive relevance and foster customer loyalty.

RELATED LINKS

  • Learn more about Dr. Marcus Collins
  • Get your copy of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
  • See more insights from Dr. Marcus Collins
  • Register for the Retail Innovation Conference & Expo to join Jack on the Store Tours around Chicago

Dr. Marcus Collins will be the headline keynote speaker during the 2024 Retail Innovation Conference & Expo, taking place June 4-6, 2024, in Chicago. Click here to get your ticket and learn how you can embrace culture to drive commerce.


2024 Retail Innovation Conference & Expo

Are you ready to explore the evolved customer journey, where content, community and commerce converge? Click here to register for the 2024 Retail Innovation Conference & Expo today!

  continue reading

216 episodi

Artwork
iconCondividi
 
Manage episode 415254269 series 3272584
Contenuto fornito da Retail TouchPoints. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Retail TouchPoints o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Dr. Marcus Collins isn’t just a professor. He is an author, a marketing strategist who has worked with some of the world’s top tech brands and musical acts, and a cultural translator.

It is this rich career history that has inspired his latest book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, and is why he’s taking the stage at the Retail Innovation Conference & Expo this June. Host Alicia Esposito sat down with Marcus to discuss:

  • How the culture of brands has evolved, and how culture impacts commerce;

  • What commerce brands can learn from Beyoncé and other musical artists that are embedded into culture; and

  • How brands like Patagonia are embracing cultural proximity to drive relevance and foster customer loyalty.

RELATED LINKS

  • Learn more about Dr. Marcus Collins
  • Get your copy of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
  • See more insights from Dr. Marcus Collins
  • Register for the Retail Innovation Conference & Expo to join Jack on the Store Tours around Chicago

Dr. Marcus Collins will be the headline keynote speaker during the 2024 Retail Innovation Conference & Expo, taking place June 4-6, 2024, in Chicago. Click here to get your ticket and learn how you can embrace culture to drive commerce.


2024 Retail Innovation Conference & Expo

Are you ready to explore the evolved customer journey, where content, community and commerce converge? Click here to register for the 2024 Retail Innovation Conference & Expo today!

  continue reading

216 episodi

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