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Why Walgreens is Embracing the Shoppable TV Era

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Manage episode 437649403 series 3272584
Contenuto fornito da Retail TouchPoints. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Retail TouchPoints o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

The streaming era isn’t just giving households one-click access to a seemingly endless supply of content; it’s enabling brands and retailers to deliver relevant and impactful advertising to target consumers, making media moments shoppable.

Walgreens Advertising Group is capitalizing on this opportunity by testing new connected TV (CTV) advertising offerings through Roku. For this week’s Retail Remix episode, we’re replaying a session from the Retail Innovation Conference & Expo featuring Caitlin McKnight of Roku and Katie Vogt of Walgreens, who shared:

  • The most important steps for retailers to test and learn TV-driven sales;
  • How to use retail media networks (RMNs) to enhance TV campaigns; and
  • Best practices for calls-to-action and products to promote.

Want to dig deeper into what’s new and what’s next in retail? Subscribe to the Retail ThinkTank hub to get exclusive access to high-value content on the emerging trends poised to shape the future of the industry.

RELATED LINKS

  • Learn more about Roku Advertising
  • Learn more about Walgreens Advertising Group
  • See Retail TouchPoints’ coverage of this session
  continue reading

241 episodi

Artwork
iconCondividi
 
Manage episode 437649403 series 3272584
Contenuto fornito da Retail TouchPoints. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Retail TouchPoints o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

The streaming era isn’t just giving households one-click access to a seemingly endless supply of content; it’s enabling brands and retailers to deliver relevant and impactful advertising to target consumers, making media moments shoppable.

Walgreens Advertising Group is capitalizing on this opportunity by testing new connected TV (CTV) advertising offerings through Roku. For this week’s Retail Remix episode, we’re replaying a session from the Retail Innovation Conference & Expo featuring Caitlin McKnight of Roku and Katie Vogt of Walgreens, who shared:

  • The most important steps for retailers to test and learn TV-driven sales;
  • How to use retail media networks (RMNs) to enhance TV campaigns; and
  • Best practices for calls-to-action and products to promote.

Want to dig deeper into what’s new and what’s next in retail? Subscribe to the Retail ThinkTank hub to get exclusive access to high-value content on the emerging trends poised to shape the future of the industry.

RELATED LINKS

  • Learn more about Roku Advertising
  • Learn more about Walgreens Advertising Group
  • See Retail TouchPoints’ coverage of this session
  continue reading

241 episodi

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