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The Power of Authenticity: Unlocking Business Growth Through Trust and Transparency
Manage episode 439368222 series 3584081
Contenuto fornito da Kerry Curran. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Kerry Curran o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with seasoned marketing expert Bob Cargill for an engaging conversation on how authenticity and transparency drive business growth.
With over 40 years of experience in the industry, Bob shares insights from his journey as a copywriter, creative director, social media strategist, and educator. Together, Kerry and Bob discuss the evolution of marketing from direct mail to digital, the critical role of storytelling, and how brands can build trust with consumers in a fast-paced, digitally-driven world.
From leveraging AI to empowering employees as brand ambassadors, this episode offers actionable strategies for business leaders looking to create stronger customer connections and fuel long-term growth. Tune in to learn how your business can stand out by embracing authenticity in today's competitive marketplace!
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