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1.01 – Understanding Audience
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In this inaugural episode, I reflect on the audience of my artwork. In this exercise, I take a look at the sales performance of works I have donated over the past several years to two Houston arts organizations as part of their fundraising efforts. In one case, my work has sold well, bringing in money to help the organization. In the other...well, not so much. What can I learn about my audience by considering these results?
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