9.16 – Noah Tidwell – Solo Operator

Rising Tide Startups

Most 20-somethings are still figuring out their first job. Noah Tidwell dropped out of college, bought a moving company, ran it for five years, sold it, and launched a new business helping home service owners automate their operations. All before most people finish grad school. In this episode of Rising Tide Startups, Noah shares how he discovered his real passion wasn't running a moving company but solving the operational headaches that kept him up at night. The inefficiencies, the manual processes, the time sucks that every blue collar business owner deals with but doesn't have time to fix. So he sold his company and built Solo Operator to do exactly that. Now he's helping small home service businesses get their time back by implementing systems, automations, and processes that actually work. Noah talks about the discipline it takes to focus on high leverage activities, why he hires fast and fires fast in the home service space, and his vision for Solo Operator Labs where he takes equity stakes in businesses instead of charging monthly retainers. He also shares lessons from his dad (who was a previous guest on this podcast), why nobody will ever care about your business as much as you do, and his dream of backpacking through Europe once he builds a business that runs without him. Key Takeaways: Focus on signal, not noise. Identify your highest leverage tasks each day and complete them before anything else. Do what you actually love. If you're dreading most of your work, it's time to pivot toward what energizes you, even if it means starting over. Nobody will care as much as you. You can't expect employees to have the same drive as a founder. Accept that and set realistic expectations. Partner for ownership, not just payment. Taking a piece of the business instead of charging fees aligns incentives and opens doors when cash is limited. Small businesses need systems to survive. Whether you want to grow or exit, having documented processes and automation in place isn't optional anymore. Build a business that runs without you. True freedom means being able to step away and know everything still works. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Noah: Solooperator: solooperator.co Linkedin: https://www.linkedin.com/in/noah-tidwell-18645b2a2/ Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. Shoutout to our Great Sponsors: Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2026! Podbrand Media - Have you ever considered starting your own podcast for your company or brand? Podbrandmedia.com can help. Affordable and effective in content creation and lead generation!