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Re-thinking enterprise SaaS marketing - Nivedha Sridhar, Facilio | BTS Ep4 | SaaSBoomi Podcast

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Manage episode 319473403 series 2912609
Contenuto fornito da SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

When you’re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine?

Facilio operates in a multibillion dollar facility management industry & has operations across continents, serving customers from small real estate groups to conglomerates. Its solutions are flexible & modular to improve margins across real estate verticals.
The role of marketing in enterprise SaaS is very underrated. It requires a lot of understanding of the market dynamics, identifying key players, getting the messaging right & communicating the value proposition of the product. Since, sales muscle is often used as a GTM strategy, subtle marketing can add a lot of value & complement it with a soft push.

Tune in to BTS podcast E4 with Nivedha Sridhar (Director - Marketing, Facilio) who also had joined them as their founding marketing team member.

Here’s more takeaways from the episode

  • Category awareness and urgency matrix
  • Why buy - why buy now - why buy us - matrix
  • Secret sauce of content marketing for enterprise SaaS
  • How did they get million dollar deals via inbound marketing
  • Winning the whales: Hacks to build credibility and close large deals
  • Building website that speak enterprise SaaS
  • 3 content types that your marketing funnel shouldn't omit
  • Website design as an edge in enterprise SaaS
  • Winning the whales: Hacks to build credibility and close large deals
  • Cracking million dollar deals with inbound marketing
  • Cracking the ICP identification framework
  • Acquiring the first 10 enterprise customers

Tune in for more insights, happy listening!

  continue reading

58 episodi

Artwork
iconCondividi
 
Manage episode 319473403 series 2912609
Contenuto fornito da SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

When you’re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine?

Facilio operates in a multibillion dollar facility management industry & has operations across continents, serving customers from small real estate groups to conglomerates. Its solutions are flexible & modular to improve margins across real estate verticals.
The role of marketing in enterprise SaaS is very underrated. It requires a lot of understanding of the market dynamics, identifying key players, getting the messaging right & communicating the value proposition of the product. Since, sales muscle is often used as a GTM strategy, subtle marketing can add a lot of value & complement it with a soft push.

Tune in to BTS podcast E4 with Nivedha Sridhar (Director - Marketing, Facilio) who also had joined them as their founding marketing team member.

Here’s more takeaways from the episode

  • Category awareness and urgency matrix
  • Why buy - why buy now - why buy us - matrix
  • Secret sauce of content marketing for enterprise SaaS
  • How did they get million dollar deals via inbound marketing
  • Winning the whales: Hacks to build credibility and close large deals
  • Building website that speak enterprise SaaS
  • 3 content types that your marketing funnel shouldn't omit
  • Website design as an edge in enterprise SaaS
  • Winning the whales: Hacks to build credibility and close large deals
  • Cracking million dollar deals with inbound marketing
  • Cracking the ICP identification framework
  • Acquiring the first 10 enterprise customers

Tune in for more insights, happy listening!

  continue reading

58 episodi

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