Interesting stories from today’s franchisors and entrepreneurs.
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Contenuto fornito da SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Up Your Content Game With the Experts! - Akshatha Kamath, MoEngage | BTS E6 | SaaSBoomi Podcast
Manage episode 329824976 series 2912609
Contenuto fornito da SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing. Tune in our latest #BTSpodcast episode 👇 ╠Episode 6: The Ins and Outs of Content Marketing ╠Guest: Akshatha Kamath (Head of Content Marketing, MoEngage) ╠Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako) Also available to be streamed on: https://spoti.fi/3LLJAaC https://apple.co/36uzNWl https://bit.ly/sbpodgoogle 🔔 Get notified when new episodes drop: https://bit.ly/sbpodsubscribe #contentmarketing #media #marketing #SaaS Key take aways: 4:04 The Evolution of the Org Chart 6:32 Content Creation Mix 8:46 Org Chart - Content Team 10:53 Customer content & Vertical content 12:51 OKRs and KPIs for Marketing Org 13:54 Content Metrics 16:10 Overall Marketing Team Structure 24:34 Content Cadence 26:05 Practice of Listening to Sales 30:39 Earned Media by World Economic Forum, NewYork Times, and Forbes 37:36 Thought Leadership Content Team 38:49 Thought Leadership Pillars 39:25 Data Stories 43:40 Magic of combining Product Marketing + Content Marketing 46:24 Standing out as a startup in the world of information overload 54:11 Your One Marketing Challenge 54:45 Rapid Fire
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58 episodi
Manage episode 329824976 series 2912609
Contenuto fornito da SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing. Tune in our latest #BTSpodcast episode 👇 ╠Episode 6: The Ins and Outs of Content Marketing ╠Guest: Akshatha Kamath (Head of Content Marketing, MoEngage) ╠Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako) Also available to be streamed on: https://spoti.fi/3LLJAaC https://apple.co/36uzNWl https://bit.ly/sbpodgoogle 🔔 Get notified when new episodes drop: https://bit.ly/sbpodsubscribe #contentmarketing #media #marketing #SaaS Key take aways: 4:04 The Evolution of the Org Chart 6:32 Content Creation Mix 8:46 Org Chart - Content Team 10:53 Customer content & Vertical content 12:51 OKRs and KPIs for Marketing Org 13:54 Content Metrics 16:10 Overall Marketing Team Structure 24:34 Content Cadence 26:05 Practice of Listening to Sales 30:39 Earned Media by World Economic Forum, NewYork Times, and Forbes 37:36 Thought Leadership Content Team 38:49 Thought Leadership Pillars 39:25 Data Stories 43:40 Magic of combining Product Marketing + Content Marketing 46:24 Standing out as a startup in the world of information overload 54:11 Your One Marketing Challenge 54:45 Rapid Fire
…
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58 episodi
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