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Thinking the Unthinkable: Posist’s Marketing Journey - Ashish Tulsian | BTS E9 | SaaSBoomi Podcast

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Manage episode 341204609 series 2912609
Contenuto fornito da SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants.

Ashish and his stories go a long way.

Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.

Key take aways:

1:04 Posist intro

5:33 Marketing org structure and evolution

10:32 Hacking SEO with 200 web pages

15:22 Inflection point in restaurant tech

17:21 The secret to hiring content writers

18:57 Marketing to a diverse customer persona

20:01 Cracking distribution when the persona is fuzzy

21:02 Content marketing - growing ‘Restaurant Times’ to 3.5M views per year

21:52 Benefits of avoiding clickbait-y blog titles

25:27 Evolution targeting SMB to Enterprise

26:35 Best way to go global

29:02 Why didn't we raise VC capital?

31:32 The unthinkable ABM campaign

44:04 The forgotten aspect in marketing and advertising

47:21 How Posist have perfected event marketing?

1:00:32 The Playbook for B2B conferences

1:00:4:38 Rapid fire

  continue reading

58 episodi

Artwork
iconCondividi
 
Manage episode 341204609 series 2912609
Contenuto fornito da SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants.

Ashish and his stories go a long way.

Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.

Key take aways:

1:04 Posist intro

5:33 Marketing org structure and evolution

10:32 Hacking SEO with 200 web pages

15:22 Inflection point in restaurant tech

17:21 The secret to hiring content writers

18:57 Marketing to a diverse customer persona

20:01 Cracking distribution when the persona is fuzzy

21:02 Content marketing - growing ‘Restaurant Times’ to 3.5M views per year

21:52 Benefits of avoiding clickbait-y blog titles

25:27 Evolution targeting SMB to Enterprise

26:35 Best way to go global

29:02 Why didn't we raise VC capital?

31:32 The unthinkable ABM campaign

44:04 The forgotten aspect in marketing and advertising

47:21 How Posist have perfected event marketing?

1:00:32 The Playbook for B2B conferences

1:00:4:38 Rapid fire

  continue reading

58 episodi

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