31. Tracking Sales Growth - The way to figure out what's growing your small business

Sales & Business Growth for Busy Women | How to make more sales, have more time, and grow your business

Sales Growth Tool - A way to track what’s actually growing your business (BONUS EPISODE)

Hey Sales Squad! Welcome back to Sales & Business Growth for Entrepreneurs Podcast. I’m your host Lindsay Fletcher, and this podcast is the place for small business owners to learn and implement sales skills, business growth strategies, and figure out how to better manage your time!

If you haven’t already, be sure to hit the “follow” button on your podcast app so that you don’t miss anything!

I’m so excited to share a tool with you that has helped us grow our business from $0 to multiple six figures (like inching toward our first $1M in revenue) in 2 years. It’s my Sales Growth Tracker!

To get my Sales Growth Tracker, go to my website lindsayfletcher.co/free-resources. Or Lindsayfletcher.co and click on the free resources tab. Enter your email address and I’ll send you the link to download my Sales Growth Tracker.

So here’s the deal. You don’t know what works and what doesn’t work if you don’t track what you are doing and what revenue you are bringing in. It’s Pearson’s Law.

Pearson’s law states this:

When performance is measured, performance improves. When performance is measured and reported back, performance improves exponentially.

I know it’s true. I did this as a part of my corporate america sales career as a rep and as a manager, and I’m giving you the exact tool that we use in our small business and what I’m using now in my Sales Consulting Business to know what works.

I use this tool as a game for myself too - to see if I can beat my score from last month and increase my revenue even more.

So here’s how you use it:

1. Go to https://lindsayfletcher.co/free-resources and enter your email to get the link to download it. Then download the Sales Growth Tracker and save to an easy to find location on your computer or cloud. Mine is saved on my google drive. Hit pause on this podcast right now, and go do this. I’m that serious about this. Go do it now. I’ll wait.
2. Open it up and take a look at the list of activities on the left hand side. Each month has it's own tab along the bottom and all of the data you enter will be compiled into the "Stats" tab. This is a sample or example list of sales and marketing activities that you can do to set up your business for Sales Success. You can change this list to whatever suits your business, but definitely look to see what you are doing that’s already on there. There might be items you could or should be doing and then there might be some items that don’t apply to your business. Take a look at the list. You can also change the number of points that you get for each activity. For example, going to networking meetings is something that drives revenue for both of our businesses. So I give myself more points for doing that activity…because I know it works, so I incentivize myself to do more of those activities.
3. Go back through your calendar or your task list from this week to find what sales and marketing activities you completed. If you are listening to this episode at the beginning of the week you can start with last week or you can just start with today, and give yourself points for the sales and marketing activities that you did.
4. The Sales Growth Tracker will add up your points for each week. That total will be in the darker yellow box at the bottom of each week. Then, at the end of the week or beginning of the next week, put in your revenue from that week. The tracker will then add up the totals of activities completed AND your revenue from each week, and those totals will be in the “STATS” tab of the tracker.

You can use this tracker in 3 ways:

1. I like to track weekly revenue and weekly activities so that I can see if something new that I’m doing or not doing is quickly impacting my business (both negatively and positively).
2. I like to track month to month to see if consistency in marketing efforts is paying off. Did I do a whole lot of activities and get a bunch of points in June and I’m seeing increased revenue into July?
3. Then I like to look at the whole year to see where my biggest months in activities and revenue are - you’ll start to see some trends. For example, maybe you hit 50 pts in activities in July and you saw a big jump in revenue in August. Or maybe you only did 20 points of activities in July and you saw it immediately impact your revenue in July.
4. You have to use the tracker for it to help you. Don’t let this be another file on your computer or in your Google Drive that sits there and never gets opened. Block 5 minutes at the end of your week to fill this out! I promise it will help you hone in on what’s actually working.

Again, if you haven’t already - go to Lindsayfletcher.co/free-resources to download your free tracker to figure out what’s working so you can do more of those things and save yourself time!

--> Have sales, business growth or time management questions? Leave me a voice message at https://speakpipe.com/lindsayfletcher.

With that, I send you on your way wishing you more sales, more time and lots and lots of of business growth! Talk to you next time!

XO,

Lindsay Fletcher

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I'd love to connect with you and give you more FREE RESOURCES!

*Check out my website - https://lindsayfletcher.co/free-resources

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*Please send questions, comments, and feedback to [e-mail].

*Leave me a voice message at https://speakpipe.com/lindsayfletcher

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