EP 9:19 From Detailing to Delivery: Optimize Your Used Car Sales Process

Millionaire Car Salesman Podcast

In this insightful episode of the Millionaire Car Salesman Podcast, La Williams engages in a rich conversation with David Sutton, a veteran in the automotive industry, discussing his vast career, innovative strategies, and significant contributions. From his beginnings in Detroit to top-level roles at General Motors and Volkswagen, David shares the journey that led him to his current role at Motway. His extensive experience is peppered with valuable lessons on strategic decision-making, the importance of data in remarketing, and effective vehicle transportation strategies.

David highlights his transformative work in various roles, emphasizing the necessity of exceeding expectations, effective communication, and continuous learning. His narrative dives into the functionality of Motway's innovative tools, designed to streamline the vehicle transport experience for dealers, enhancing efficiency and ensuring customer satisfaction. From auction operations to the intricacies of car transportation logistics, David shares practical advice and insights that can elevate any car salesman's career to new heights.

Key Takeaways

• Strategic Decision-Making: Learn from David's experience with General Motors' internal consulting on how to balance different views and collaborate for successful decision-making.

• Exceed Expectations: Understand the importance of over-delivering and the mantra that "high energy equals high income."

• Importance of Vehicle History: Discover why knowing vehicle history is crucial in remarketing and how it impacts ROI.

• Efficient Transportation: Explore the benefits of using tools like Motway Automation Portal for seamless vehicle transportation management.

• Continuous Learning: Embrace the power of continuous education and mentorship as key drivers for a successful career in the auto

About David Sutton:

David Sutton is a seasoned automotive industry professional with a rich history in strategic decision-making and vehicle remarketing. He began his career in Detroit, cradled in the heart of the automotive industry, and has leveraged his business studies from Central Michigan University into various strategic roles. David's professional journey includes significant stints at General Motors, Volkswagen of America, Carfax, and now Motway, where he serves as a key player in enhancing transportation solutions for vehicles across North America. Known for his strategic prowess and collaborative spirit, David has also been actively involved in the Automotive Remarketers Alliance, contributing significantly to professional training and standards in the industry.

Resources:

The Goal Book: Recommended by David Sutton, "The Goal" by Eliyahu Goldratt for understanding process improvement.

Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership’s sales to new heights. Visit www.podium.com/mcs to learn more!

Dealer Synergy & Bradley On Demand: The automotive industry’s #1 training, tracking, testing, and certification platform and consulting & accountability firm.

The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!

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The Millionaire Car Salesman Podcast is Proudly Sponsored By:

Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast.

Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.

Bradley On Demand: The automotive sales industry’s top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!