[SpotOn Series] Using Tech to Enhance Your Brand With Mehdi Zarhloul of Crazy Pita Restaurant Group

Top Business Leaders Show

Mehdi Zarhloul is the CEO of Crazy Pita Restaurant Group, a beloved fresh-casual Mediterranean cuisine establishment he founded in Las Vegas in 2006. Recognized for its delectable signature dishes and warm service, Crazy Pita Rotisserie and Grill has been a top choice in the city for over 17 years. Driven by the brand’s consistent success, in 2022 Mehdi embarked on expanding his culinary vision, launching a national franchise program that currently boasts three corporate locations in Las Vegas and ten upcoming outlets in Houston.

In this episode…

In many industries, an appreciation of technology is embraced as progressive and forward-thinking. Is that also true of the restaurant business, where human connection is valued?

According to Mehdi Zarhloul, who operates multiple Crazy Pita locations, technology has played a transformative role in the industry, particularly in the aftermath of the pandemic. He highlights the significant shift from traditional methods to a technology-driven ecosystem at Crazy Pita, where he has dedicated substantial time over the past few years to build an AI-powered system. Mehdi's approach includes leveraging diverse tools such as text messages, email blasts, QR codes, and social media to connect directly with customers, fostering a sense of community and transparency.

On this episode of the Top Business Leaders Show, Mehdi Zarhloul, CEO of Crazy Pita Restaurant Group, joins Rise25’s Chad Franzen for a conversation about the value of embracing technology to enhance the customer experience in the restaurant industry. Mehdi shares Crazy Pita’s origin story and explains how the brand’s name came about. He also discusses the multiple ways he has embraced the use of technology for both marketing and efficiency in operations.