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546. Pricing Strategies to Maximise Profitability: Value-Based, Premium Pricing, and More
Manage episode 445089275 series 3012675
Contenuto fornito da Annette Ferguson. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Annette Ferguson o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode, I explore the pricing strategies that can have the biggest impact on your business’s profitability. I cover value-based pricing vs. cost-plus pricing, how to confidently raise your prices without losing customers, and how to effectively price for premium services vs. budget offerings.
What You’ll Learn:
• Why pricing is the most powerful tool to increase profitability.
• The difference between value-based and cost-plus pricing—and why value-based pricing can help you capture more value.
• How to raise your prices with confidence and keep your customers happy.
• How to price for premium services and budget offerings without sacrificing profit margins.
Resources:
• Ultimate Pricing Strategy Toolkit (Free Download): https://www.annetteandco.co.uk/ultimate-pricing-strategy-toolkit/
Connect with Me:
- Profit First UK Facebook Group: https://www.facebook.com/groups/915326342418247
- Instagram: https://www.instagram.com/annettefergs/
- LinkedIn: https://www.linkedin.com/in/annettefergusonuk/
- Website: https://www.annetteandco.co.uk/
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