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S2E1 - From Stress To Flexibility - How Sarah Stemen Did It
Manage episode 442039946 series 3540445
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Welcome back to another episode of "Bad Decisions with Jim Banks."
After a brief summer hiatus, we’re diving right back into the thick of things with an exceptional guest, Sarah Stemen.
Sarah, a seasoned marketing expert who recently transitioned into consulting, joins us to talk about the significant and impactful decisions she has made throughout her career and personal life.
In this episode, Sarah reveals the lessons she learned from referring clients to larger agencies, the evolving landscape of marketing, and the importance of networking and maintaining strong industry connections.
Jim also shares his insights on balancing professional work with personal life, emphasizing the necessity of setting boundaries and ensuring mental well-being.
We delve into Sarah's bold career change from a demanding agency role to a more flexible consulting position, driven by her need to manage both her professional aspirations and family obligations.
Sarah and Jim also discuss the challenges and opportunities in PPC, the shifting dynamics of digital marketing, and the essential nature of holistic marketing approaches over single-channel specializations.
Join us as we explore these topics and more, including the importance of client relationships, the impact of Google Ads on small businesses, the value of organic social media marketing, and the significance of speaking engagements and networking at conferences.
Sarah also shares her journey of managing client expectations, transitioning to a focus on training and building self-sufficient ad campaigns, and the role of inclusivity and diversity in industry events.
Whether you're a marketing professional, a business owner, or someone interested in the ever-changing digital landscape, this episode is packed with valuable insights and inspiring stories.
So, sit back, relax, and enjoy another eye-opening conversation on "Bad Decisions with Jim Banks."
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