Divorcing Your Marketing Agency.

Mission Control Podcast

In this episode, Mike talks about what should be done before parting ways with your marketing agency. Whether checking your website or updating security permissions, it is vital to take care of these things beforehand to make the transition process as easy and seamless as possible.

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00;00;00;10 - 00;00;22;29 Michael Stearns So you're getting a divorce. You've decided that there's irreconcilable differences between yourself and your marketing agency. Now what? Well, there's a few things that you're going to want to do to ensure that it's an easy and seamless transition. First off, is understand what the process is going to look like for off boarding. Decide if you're going to decide to host your website with somebody else elsewhere.

00;00;23;01 - 00;00;47;18 Michael Stearns Have that conversation before you just need to pull the plug because you don't want downtime and you don't want it to be a process that drives you absolutely crazy. So first understand that. Second is make sure you understand where your previous marketing company has had access, and that can be Google Analytics, Google search console, your Google business profile, website access, etc..

00;00;47;21 - 00;01;09;13 Michael Stearns But take inventory of everywhere where this this marketing agency has access to your assets, your properties, your business information, and make sure that you disavow that access once your contract is up and once you've decided to leave. It's not to say that that marketing agency is going to do anything, but if I look at it objectively, like, why risk it?

00;01;09;14 - 00;01;35;11 Michael Stearns There's no need for them if the relationship's over and they're no longer promoting your brand and your service and your business, there's absolutely no benefit to having access to your assets. And there could be some consequences down the road if you don't disavow that access. So make sure you take inventory of where they have access, devour their. Make sure you take inventory of where they have access and then disavow that access at those access points.

00;01;35;11 - 00;01;45;14 Michael Stearns So moving forward, you can rest assured sleep like a baby that there's nothing that's going to become of it unnecessarily. So make sure that you share this with somebody to help. Look forward to talking again soon.