Have You Explained Your Warranties?

Mission Control Podcast

In this episode, Mike talks about warranties and how it is usually the case that customers need help understanding the specific details of what is being offered with different types. Have you adequately explained the warranties that you offer? Being clear and concise when doing so will improve a customer's experience and help as far as getting them to refer you.

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00;00;00;00 - 00;00;32;14 Michael Stearns And your new roof comes with a 50 year warranty. Okay, let's stop there. Most homeowners don't understand the intricacies of a warranty. They may not understand the difference between your workmanship warranty and your manufacturer warranty. If you're a JV contractor, like, what's the difference between a silver pledge and a golden pledge? I find too often that a lot of folks don't take the time to really drill into each one of these warranties like workmanship and manufacturer and what's included, you know, with the warranty that you choose for your project.

00;00;32;14 - 00;01;09;21 Michael Stearns And I think that if you take the time to educate your consumer, give them the differences, and then in trying to be as objective as possible, make a recommendation based on their needs and their circumstances that will best suit them. I think you'll find that you'll have a much better opportunity to not only close that customer, but create an experience for them that is remarkable and that they're more likely to go and brag about and like, that's ultimately what we want if we're acquiring a customer, you know, from Google, from Facebook, from a billboard, doesn't matter where we want to turn that one customer into three, right?

00;01;09;21 - 00;01;28;26 Michael Stearns They're happy. They get two of their friends. They buy from you. That one customer that you paid to acquire turns into three. So what that boils down to is, well, your cost per acquire job becomes one third and that's a really good thing for your profit. And if you don't hate profit like me, you want to do that every step of the way.

00;01;28;27 - 00;01;50;04 Michael Stearns So this is one thing that I think that will certainly help educate your customer, give them a complete understanding of what these differences are, and then make a recommendation to them, you know, based on being their advisor. Knowing a lot more than them as far as roofing and homes, why they should choose what they're going to choose, right, what they're going to choose and why.

00;01;50;05 - 00;01;55;16 Michael Stearns So make sure save share with somebody this would help them. We'll talk to you again soon.