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Authenticity Matters with Andy Mork
Manage episode 440544903 series 3559803
Contenuto fornito da Bill Caskey - Bryan Neale, Bill Caskey, Bryan Neale: B2B Sales Trainers, and Business Strategists. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Bill Caskey - Bryan Neale, Bill Caskey, Bryan Neale: B2B Sales Trainers, and Business Strategists o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this solo episode, Bryan is joined by Andy Mork, owner of Mork Productions and BrandSlap.
Bryan and Andy talk about the ongoing struggle salespeople face to capture buyers' attention and stay relevant. And while they agree that short form video is one of the best ways to do that, they also remind us that the key to creating good content is authenticity.
Bryan and Andy offer some great advice for getting started with video, embracing your own imperfection and what to do if you simply don't know what to say.
Curious what the Blind Zebra Sales Operating System is all about? You can learn more here.
And if you haven't already, make sure you join the Advanced Selling Podcast LinkedIn group: http://advancedsellingpodcast.com/linkedin.
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