NP02: Nonprofit OmniChannel Marketing [Nonprofit Marketing with Michael Goodrum, Part 2]

Niche Marketing Podcast

Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place.

In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about:

• split testing
• emotional and logical appeals
• social media
• landing page and donation page CRO (conversion rate optimization)
• PPC vs or in conjunction with SEO
• how to stretch a budget for a small nonprofit
• nonprofit marketing tools
• fundraising
• email marketing

When it comes down to it, we have found that nonprofits often struggle with traction, leveraging advertising for raising awareness, and then capitalizing on it. Therefore, an omni-channel marketing approach, focusing on social media, is critical for visibility and fundraising, while SEO and Google Ad Grants are essential for driving website traffic.

Effective messaging must balance emotional appeals with positive stories that show the tangible impact of donations. Building relationships through email marketing, rather than just constant solicitations, is crucial. Common pitfalls include neglecting organic social media and sudden, aggressive fundraising pushes. We will dive deep in this episode.

Want more niche marketing insights on how to market a nonprofit organization?

This episode is Part 2 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit:

• Part 1 – Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen]
• Part 3 – coming soon
• Part 4 – coming soon
• Part 5 – coming soon
• Part 6 – coming soon
• Part 7 – coming soon
• Part 8 – coming soon

Full Shownotes for this Episode on Nonprofit OmniChannel Marketing