Getting Personal(ads): Balancing Data Privacy and User Experience in Advertising

Contrary to Popular Opinion

Todd and Kelly explore the world of digital advertising, discussing the delicate balance between personalization and privacy. They address the complex dynamics of how ads shape our online experiences, arguing that well-crafted personalized ads can greatly enhance our digital lives rather than intrude on them.

As they dissect the evolving landscape of digital marketing, especially in the face of increasing data privacy regulations and the phasing out of cookies, Kelly and Todd shed light on the essential role of advertising in keeping the internet free and rich with content.

This episode is a must-listen if you’re intrigued by the future of digital marketing and its impact on both consumers and businesses. Tune in to gain a fresh perspective on why effective advertising matters more than ever.

Chapters:

• 00:00:00 - The Ethical Basis of Advertising: Solving Real Consumer Needs
• 00:01:00 - Meet Kelly Maguire & Todd Juneau: Pioneers at Vuja De Digital
• 00:01:43 - Deep Dive into Ad Personalization: Benefits vs. Privacy Concerns
• 00:05:17 - Unpacking Data Privacy: Ad Blockers and the Free Internet
• 00:15:46 - The Future Outlook: Navigating Advertising in a Post-Cookie World
• 00:26:09 - Wrap-Up: The Sustainable Future of Ethical Advertising

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!