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When Creativity Meets Execution with Oobli Head of Direct to Consumer, Traci Warren

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Manage episode 421932710 series 3569850
Contenuto fornito da Vuja Dé Digital. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Vuja Dé Digital o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Traci Warren, Head of Direct to Consumer at Oobli, discusses the company's approach to introducing sweet proteins in consumer food products, aiming to significantly alter consumer diets.

Traci shares insights from her extensive background in marketing at leading tech, retail and fashion companies and how these experiences have shaped her strategies in a fast-paced startup environment.

She addresses the importance of trust between client and agency partner. Traci, along with Todd and Kelly of Vuja Dé Digital, share a unique partnership blueprint that has been financially beneficial to the startup phase of the product launch, and their longer term partnership.

She talks about the challenges and creative tactics essential for driving successful direct-to-consumer marketing in today’s competitive landscape. Tune in to learn about the strategic approach and collaborations that are paving the way for a healthier, more sustainable future in the food industry.

Chapters:

  • 00:00:00 - The Art of Collaboration: Agency and Client Dynamics
  • 00:01:49 - Traci Warren: A Marketing Maestro’s Journey
  • 00:02:34 - Oobli Unveiled: Sweetening the Deal with Science
  • 00:04:29 - Startup Savvy: Crafting Cutting-Edge Marketing
  • 00:06:33 - Synergy in Session: The Client-Agency Symbiosis
  • 00:11:31 - Marketing Reimagined: The Influencer Impact
  • 00:15:31 - The Trust Factor: Cultivating Effective Communication
  • 00:17:00 - Innovative Tech Meets Savvy Marketing
  • 00:18:45 - Strategic Sparks: When Creativity Meets Execution
  • 00:22:15 - The Personal Touch: Relationship Dynamics in Marketing
  • 00:25:11 - Beyond Business: A Unique Partnership Blueprint
  • 00:30:31 - Wrapping Up: Insights and Inspirations

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

  continue reading

25 episodi

Artwork
iconCondividi
 
Manage episode 421932710 series 3569850
Contenuto fornito da Vuja Dé Digital. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Vuja Dé Digital o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Traci Warren, Head of Direct to Consumer at Oobli, discusses the company's approach to introducing sweet proteins in consumer food products, aiming to significantly alter consumer diets.

Traci shares insights from her extensive background in marketing at leading tech, retail and fashion companies and how these experiences have shaped her strategies in a fast-paced startup environment.

She addresses the importance of trust between client and agency partner. Traci, along with Todd and Kelly of Vuja Dé Digital, share a unique partnership blueprint that has been financially beneficial to the startup phase of the product launch, and their longer term partnership.

She talks about the challenges and creative tactics essential for driving successful direct-to-consumer marketing in today’s competitive landscape. Tune in to learn about the strategic approach and collaborations that are paving the way for a healthier, more sustainable future in the food industry.

Chapters:

  • 00:00:00 - The Art of Collaboration: Agency and Client Dynamics
  • 00:01:49 - Traci Warren: A Marketing Maestro’s Journey
  • 00:02:34 - Oobli Unveiled: Sweetening the Deal with Science
  • 00:04:29 - Startup Savvy: Crafting Cutting-Edge Marketing
  • 00:06:33 - Synergy in Session: The Client-Agency Symbiosis
  • 00:11:31 - Marketing Reimagined: The Influencer Impact
  • 00:15:31 - The Trust Factor: Cultivating Effective Communication
  • 00:17:00 - Innovative Tech Meets Savvy Marketing
  • 00:18:45 - Strategic Sparks: When Creativity Meets Execution
  • 00:22:15 - The Personal Touch: Relationship Dynamics in Marketing
  • 00:25:11 - Beyond Business: A Unique Partnership Blueprint
  • 00:30:31 - Wrapping Up: Insights and Inspirations

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Contrary to Popular Opinion? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

  continue reading

25 episodi

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