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Share, Strategize, & Shine: Podcasting Tips and Strategy for Women in Business, Service Providers, Coaches, and Consultants
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Ep 172: Growing Your Podcast Audience Using Facebook Ads with Megan Shields
Manage episode 408050554 series 3549682
Contenuto fornito da Caroline Hull: Podcast Coach & Content Strategist, Caroline Hull: Podcast Coach, and Content Strategist. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Caroline Hull: Podcast Coach & Content Strategist, Caroline Hull: Podcast Coach, and Content Strategist o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Using Facebook ads for your business or even your podcast can seem incredibly overwhelming. If you are like me, you’ve probably tried Facebook ads and saw little to no return.
The fact is, Facebook ads can be a powerful tool, if they are used right and you can grow your podcast with them.
In this episode, I’m chatting with Megan Shields, the CEO of Chimehouse Media and Facebook ads guru. Megan specializes in leveraging Facebook ads to amplify podcast reach and engagement.
In a dynamic conversation, Megan shares her journey into Facebook ad expertise and its intersection with podcast growth. She outlines the Trifecta Ad Strategy, emphasizing social media growth, email list building, and podcast expansion. Megan's methodology hinges on creating an interconnected ecosystem to nurture audiences effectively.
What’s in this episode:
[00:03:29] Importance of social media presence and audience engagement.
[00:07:50] Benefits of Facebook ads for solopreneurs and small businesses.
[00:09:00] Overview of the Trifecta Ad Strategy.
[00:12:00] Impressive outcomes: 100% growth in downloads, 86% in engaged listeners, and more.
[22:22] How to know if Facebook Ads are growing your podcast
[25:33] Why marketing content needs to compound
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/172
Are you ready to elevate your podcast and achieve your business goals? This June, I'm excited to announce that I'm opening up just three spots for our specialized Podcast Audit Service!
To claim one of these exclusive spots and get an exclusive bonus, head to wildhomepodcasting.com/audit
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