))
EP 121 | Boosting Visibility & Sales: The Power of Integrating Streaming Ads in Your Marketing Plan with Lara Murrant
Manage episode 387877330 series 2953076
Contenuto fornito da Lauren Loreto. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Lauren Loreto o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Think “commercials” are way out of budget or just not the right fit for your brand’s visibility tactics? Maybe… think again. In this episode of "She's Busy AF", host Lauren Loreto interviews digital advertising expert Lara Murrant. They discuss the power and accessibility of streaming TV ad placement for brands of all sizes and explore how brands can leverage streaming platforms for advertising.
Find Lara online:
- www.cultivatingmedia.com
- https://www.linkedin.com/in/laramurrant/
- https://www.instagram.com/lara_murrant/
Find Lauren online:
- Follow us on Instagram: @brandgoodtime @shesbusyaf
- Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto
Timestamps
- The power of streaming TV ad placement (00:01:24)
- Understanding the data and measuring success (00:01:24)
- The shift towards interest-based targeting (00:09:59)
- Brand Awareness and OTT vs CTV (00:11:24)
- Top of Funnel and Tracking Consumer Journey (00:14:20)
- Streaming TV Ad Placement for Direct-to-Consumer Brands (00:16:53)
- Streaming TV as a leverage for DTC brands (00:23:16)
- Hulu as a platform for smaller brands (00:27:54)
- Different directions for working with brands (00:34:04)
149 episodi
Condividi
