Principles for Effective and Simple Communication - Ben Guttmann

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In this week’s episode of the SIMPLE brand podcast, I talk with Ben Guttmann.

Ben’s a marketing and communications expert who’s on a mission to train leaders in effective connection through simplified messaging. Ben’s the former co-founder of Digital Natives Group, a professor at Baruch College, and the best-selling author of Simply Put: Why Clear Messages Win - and How to Design Them.

Here’s what we discuss:

Why simplified messaging is necessary
Why your messages aren’t breaking through the noise
The different roles of communication “senders” and “receivers”
How empathy should be used in communications
The distinction between “complex” and “complicated” communications
Five design principles to use when crafting a message
How to avoid Frankenstein messaging
The value of constraints in creating your message

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148 episodi

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