))
Start with Why by Simon Sinek
Manage episode 328126639 series 3348108
Contenuto fornito da SkillDing - Learn by Doing. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da SkillDing - Learn by Doing o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
How are some companies able to create 'tribes' or raving fans around not just their individual products but their entire company? According to Simon Sinek, author of Start with Why, they focus on the fact that people do not buy what you do, they buy why you do it. After listening to this episode, you will understand what it is that makes Apple, well Apple. We touch on a possible reason why HMV, Blockbuster and KODAK fell to the competition when they had what seemed like an insurmountable lead. It may have come down to losing their 'Why'. Get on our mailing list at www.UseBecause.com/subscribe
84 episodi
Condividi
