E180 Ziinkle: how to design and take to market a new and unique dating app

So You Want to Start a Business with Ingrid Thompson

Ziinkle is unlike any other dating app on the market.

Fronted by two fed-up females Melanie Leahy and Elisse Alexander, Ziinkle is an innovative platform that allows users to see where other singles are out and about socially and in real-time.

Founders Melanie and Elisse are using Ziinkle to encourage daters to swap from swiping on the couch to locking eyes across the bar!

In this conversation they talk about:

• their pricing model
• How they raised funding
• who is on their advisory board
• where the idea for Ziinkle came from
• how they came up with the name - and THAT is one of the biggest challenges for all new startups today

.... and much more!!

Who are Melanie and Elisse?

They have combined their years of experience and expertise and especially when it comes to developing and taking apps to market:

Melanie Leahy is a brand and marketing specialist with a passion for technology, digital innovation, and behavioural science.

She has worked in creative agencies and large corporate businesses for over 13 years. Throughout her career, she has had a range of hands-on experience developing and taking to market app-based solutions - just like they have done with Ziinkle!

She has worked closely with some of the world’s most valuable brands, including Google, Microsoft, Samsung, CommBank, Mastercard and KMPG, and has also worked with joint venture start-ups Wiise and Beem.

As Co-CEO of Ziinkle, Melanie’s responsibilities include strategy and marketing and supporting the CTO.

Elisse Alexander is a married mum of two with a background in technology, humanities and sociology.

She has over 14 years of marketing experience in agencies and corporate businesses.

Over the course of her career, she has developed several app-based solutions that have helped solve internal business issues and increase consumer advocacy and engagement with various global and domestic brands.

Her marketing specialisation is driving retention through 1:1 comms, content, experiential activations, and sales enablement.

As Co-CEO of Ziinkle, Elisse’s responsibilities include operations and finance and supporting the CTO.

Where to find Ziinkle:

Instagram - @ziinkle

Website - https://ziinkle.com/

You can find me, Ingrid Thompson:

website: www.healthynumbers.com.au

LinkedIn: linkedin.com/in/ingridthompson

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My guess is you are listening to these podcasts because .....

... you are a business owner and you really want to build and grow a successful business - whatever this means to you.

You want to

• feel more confident when it comes to the money side of business.
• make business decisions using reliable information
• understand the numbers
• use the facts & data as well as your "gut feel."

… ultimately you want to do what you do best AND have a successful business AND make a difference.

I’m here to help you.

There are 2 ways you can access all my best material:

Read my book! It is a Business 101 and can answer pretty much all your business questions.

This book is designed to help you build your business - whether you are starting from scratch and creating something new or you have been in business for a couple of years and want to build from your foundations.

The book is your step by step guide to building a business smarter and faster.

"So You Want to Start a Business"

Order your copy now from Booktopia, Amazon or Book Depository

It’s so exciting to be sharing it with you.

If you prefer the kindle Head straight to Amazon

Happy reading!

AND

I regularly run webinars on a range of money related topics:

• Managing Cash Flow so you never run out of money
• Understanding where your money goes - getting those expenses sorted out
• Understanding the Profit First book
• Pricing - getting it right for your studio
• The things you need to know before signing a commercial lease
• How to make more money
• ... and many other topics

If you’d like the replay of any of these recent webinars, please email me [e-mail] and put "Replay" in the subject and let me know which one you'd like to watch. I’ll send you the link to the replay

Truly, I'm always keen to hear from you. Please send me an email [e-mail]

I personally answer all my own emails 😊