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#82: Chemistry in Collaboration | Stephen Boehler, Founder at Mercer Island Group

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Manage episode 455890943 series 3326218
Contenuto fornito da Mekanism and Jason Harris and Jason Harris. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mekanism and Jason Harris and Jason Harris o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
What’s the secret to building lasting and successful partnerships? This week, we dive into the Soul & Science of agency-client relationships with Stephen Boehler, founder of Mercer Island Group and former Procter & Gamble brand manager. Stephen shares his journey from growing up in a family business to leading one of the most respected agency search consultancies. Learn how a serendipitous flight led to the creation of Mercer Island Group, his lessons from turning around the Pringles brand, and why fostering chemistry between teams is vital for innovation and growth.
What’s in this episode?
  • Why short-termism is a growing challenge—and how to refocus on long-term brand building.
  • Tips for creating meaningful client-agency relationships that stand the test of time.
  • How training gaps are impacting the marketing industry—and what we can do about it.

Brought to you by Mekanism.
  continue reading

106 episodi

Artwork
iconCondividi
 
Manage episode 455890943 series 3326218
Contenuto fornito da Mekanism and Jason Harris and Jason Harris. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mekanism and Jason Harris and Jason Harris o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
What’s the secret to building lasting and successful partnerships? This week, we dive into the Soul & Science of agency-client relationships with Stephen Boehler, founder of Mercer Island Group and former Procter & Gamble brand manager. Stephen shares his journey from growing up in a family business to leading one of the most respected agency search consultancies. Learn how a serendipitous flight led to the creation of Mercer Island Group, his lessons from turning around the Pringles brand, and why fostering chemistry between teams is vital for innovation and growth.
What’s in this episode?
  • Why short-termism is a growing challenge—and how to refocus on long-term brand building.
  • Tips for creating meaningful client-agency relationships that stand the test of time.
  • How training gaps are impacting the marketing industry—and what we can do about it.

Brought to you by Mekanism.
  continue reading

106 episodi

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