Professional Approaches to Community Connections with Steve McAllister

Speaking of Media ....with Keith Marnoch

The responsibility and benefits of having professional relationships with media and the communities who support your organization are more important now than ever before … and it takes someone who has worked both sides of the media microphone to understand how to work those relationships. In this episode, Steve McAllister explains how building relationships throughout his career proved to be a benefit to himself and the organizations that he served.

Stay tuned to hear how journalism principles affect both the reporter and the communicator when it comes to telling your organization’s story… here on ….

‘Speaking of Media’ – the Podcast where communicators and the media come together to consider the world of mass storytelling … I’m Keith Marnoch – former journalist turned corporate communicator…

Steve McAllister quickly translated early success in the community newspaper business into a formidable sports journalism career with the Canadian Press before moving into the communications field at the NHL Player’s Association and before that – at Tennis Canada where we first met and worked together. As a former online sports editor at the Globe and Mail and Yahoo! Sports… Steve believes the days of high-budget personality-driven print journalism have disappeared.

But his comfort with dealing with community partners and media alike was a basis for his success both as a journalist and as a corporate communicator.

Steve recently wrapped up his latest comms posting at Bruce Power in Kincardine, Ontario where he now lives… I spoke to Steve from his home via Zoom

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Intro / extro Music courtesy of :
~~Roa Music~~
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Capitoli

1. Professional Approaches to Community Connections with Steve McAllister (00:00:00)

2. 40 Years of Media Experience (00:03:12)

3. Skills for Communicators in an Evolving Media World (00:05:45)

4. "Read as Much as You Can" (00:07:46)

5. Social Media Community Opportunities (00:08:45)

6. Successful Media Relationships (00:15:20)

7. Hesitant Senior Leaders in Your Organization (00:18:55)

8. Media as a Necessary Third Party (00:23:56)

9. Your Leaders Need to Embrace Their Media Value (00:24:54)

10. Smaller Newsrooms; How Best to Connect (00:27:09)

11. Small and Mid-Size Companies Investing in Comms (00:28:40)

12. Message to Young Journalists / Communicators (00:31:15)

13. Wrap Up (00:34:01)