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Why Influencer Marketing?? | Bri's Brief | Ep 1
Manage episode 408904061 series 3554370
Contenuto fornito da Brianna Doe. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Brianna Doe o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this first episode of "Stop the Scroll," host Brianna Doe introduces her upcoming podcast series on B2B influencer marketing. She discusses why influencer marketing is an important part of a holistic marketing strategy and how it can help brands connect with target audiences in an authentic way.
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Key Discussion Points:
- The power of influencer marketing to cut through advertising saturation
- Influencer marketing complements other marketing efforts rather than replacing them
- Importance of trust between influencers and their audiences
- Thinking creatively about influencer partnerships beyond just sponsored posts
- Developing long-term influencer relationships
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