CLASSIC: Eye Tracking And Advertising Stuff They Don't Want You To Know podcast

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CLASSIC: Eye tracking and Advertising

2d ago 57:28

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Contenuto fornito da iHeartPodcasts. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da iHeartPodcasts o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Ads are ubiquitous on the internet, and even if you use an ad blocker or two, you're bound to see a few things slip through. Luckily, those ads don't really give advertisers any new information about you unless you interact with them... right? Not so fast. Eye tracking technology can glean an enormous amount about your attention, as well as your reactions to a given image or piece of language, just by watching how you watch, gaze or glance at an ad. So how much can they learn, exactly? Does eye tracking allow companies to, in some sense, read your thoughts? Strap in for the answers to these questions and more in tonight's Classic episode.

They don't want you to read our book.: https://static.macmillan.com/static/fib/stuff-you-should-read/

See omnystudio.com/listener for privacy information.

… continue reading

1695 episodi

#Conspiracy Theories #Storytelling #Society #iHeartRadio & HowStuffWorks #United States

Artwork

CLASSIC: Eye tracking and Advertising

Stuff They Don't Want You To Know

73,485 subscribers

published 2d ago

Condividi

MP3•Pagina principale dell'episodio

Contenuto fornito da iHeartPodcasts. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da iHeartPodcasts o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Ads are ubiquitous on the internet, and even if you use an ad blocker or two, you're bound to see a few things slip through. Luckily, those ads don't really give advertisers any new information about you unless you interact with them... right? Not so fast. Eye tracking technology can glean an enormous amount about your attention, as well as your reactions to a given image or piece of language, just by watching how you watch, gaze or glance at an ad. So how much can they learn, exactly? Does eye tracking allow companies to, in some sense, read your thoughts? Strap in for the answers to these questions and more in tonight's Classic episode.

They don't want you to read our book.: https://static.macmillan.com/static/fib/stuff-you-should-read/

See omnystudio.com/listener for privacy information.

… continue reading

1695 episodi

#Conspiracy Theories #Storytelling #Society #iHeartRadio & HowStuffWorks #United States

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