Natalie Dawson - Co-Founder of Cardone Ventures | How She Went From $0 - $84 Million in 2 Years

Success Story with Scott D. Clary

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➡️ About The Guest

Natalie Dawson is a renowned business executive, speaker, and author who has revolutionized the way organizations scale and thrive. As the Co-Founder and President of Cardone Ventures, she has spearheaded the growth of the company to achieve remarkable success. Founded in 2019, Cardone Ventures has generated over $100 million in revenue in under 36 months, without any startup capital or outside funding. The company currently manages over $1 Billion in businesses and is dedicated to helping entrepreneurs achieve their personal, professional, and financial goals through specific scaling strategies.

In addition to her work with Cardone Ventures, Natalie is a sought-after speaker and author. Her books, TeamWork & Start The Work, delve into the strategies and frameworks that have helped her and her clients build successful businesses. Through her speaking engagements and educational programs, she shares actionable insights on leadership, culture, and operational excellence, making her a respected voice in the business community.

➡️ Show Links

https://www.instagram.com/nataliedawson/

https://x.com/nataliecdawson/

https://www.linkedin.com/in/thenataliedawson/

➡️ Books

https://www.amazon.com/Start-Work-Natalie-Dawson

https://www.amazon.com/TeamWork-How-Build-High-Performance-Team

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/

The Product Boss Podcast - https://www.theproductboss.com/podcast

NetSuite — https://netsuite.com/scottclary/

Indeed - https://indeed.com/clary

Demostack - https://www.demostack.com

Miro - https://miro.com/successpod

Policygenius - https://www.policygenius.com

➡️ Talking Points

00:00 - Intro

02:04 - Why Do 90% of Businesses Fail?

05:39 - What is Product Market Fit?

14:23 - Mastering Service-Based Business Execution

17:33 - Navigating Hiring in Today’s Market

25:15 - Getting High Performers to Commit

31:21 - Scaling with SOPs

37:11 - Partnering with Grant Cardone

45:51 - Sponsor: The Product Boss Podcast

46:32 - Partnering for Success

53:33 - Investing in People for Leadership

1:02:20 - Can Anyone Sell?

1:07:03 - Breaking Sales Stigmas

1:18:57 - What Natalie Left Out of Her Book

1:21:12 - Key Metrics Before the $8M Mark

1:24:57 - Closing Thoughts

1:30:12 - Advice to My 20-Year-Old Self

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