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#243 How To Sell A Technical Product
Manage episode 393655462 series 2952090
Contenuto fornito da Dancho Dimkov. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Dancho Dimkov o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Today, we're diving into the world of selling technical products. Based on my recent gig mentoring agri-tech startups, I share some secrets on how to get results when your sales pitch involves complex technicalities.
Sharing my real-life example with a consultancy selling agile frameworks, I have some great insights about the challenges faced by sales teams that lack strong technical backgrounds. Here's the thing! Instead of selling directly to tech experts, I suggest a CEO-focused strategy. But, what is a CEO-focused strategy? Tune in to find out and have a new perspective on technical sales. It's a game-changer, trust me! 😉 Cheers, and let's make 2024 epic! 🚀🍻
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