Marc Broccoli – Whole Business Marketing Coming to Foodservice

TabletopJournal

This week’s episode features marketing veteran Marc Broccoli. Marc has been helping start-up and established brands grow for the past 20+ years by combining proven marketing strategies and tactics with both traditional and leading-edge methods. Recently, Marc has turned his attention to marketing within the foodservice sector. So, in today’s conversation, we discuss with this veteran marketer how he views marketing versus sales and where he feels the future of marketing in foodservice is headed. Marc’s experience includes working with companies of all sizes in both consumer and the B2B channels. To add to his marketing expertise, Marc started his business career in operations and, in addition, he has also spent time on the agency side of the brand building equation. With a background of such wide – and deep – experiences, we were excited to sit with Marc Broccoli and get his take the future of marketing, in general…. and what he sees as the future role of brands in foodservice.