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Big Ideas and Risky Business in Tech Marketing
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Is it really possible to achieve remarkable marketing success on a limited budget, while embracing big ideas and managing risks?
In this episode, Kathryn is joined by Magalie Pimentel, VP of Marketing at KYC (Know Your Customer) leaders Encompass Corporation. Together, they explore the realm of bold ideas, risk management, and optimising marketing strategies.
Join this conversation to gain insights on resource maximisation, effective prioritisation, and how to cultivate collaboration and innovation in your marketing endeavours - whether you’re a seasoned marketer or just starting out.
So, grab your drink and get comfortable for the latest episode of Tech Marketers Uncorked!
Key takeaways from the episode:
- Quality Over Quantity: In marketing with small budgets, focus on quality over quantity. Content marketing encourages creativity and ambitious ideas without hefty budgets.
- Collaborate and Prioritise: Effective marketing involves collaboration with stakeholders and data-driven prioritisation. External Subject Matter Experts (SMEs) can be valuable resources.
- Embrace Big Ideas and Manage Risks: In B2B marketing, embracing uncertainty is essential. Big ideas come with risks but also great potential. Transparency and partnerships are keys to success.
Links & Recommendations
- Follow host Kathryn Strachan on LinkedIn
- Follow Magalie on LinkedIn
- Learn more about Encompass Corporation here
- Bottle of wine uncorked: Santa Julia Melbec
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Tech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands. Learn more at CopyHouse.io
Tech Marketers Uncorked is produced by Fascinate Productions
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