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Jane Mosbacher Morris - Founder and CEO of TO THE MARKET: Change Management, Using Capitalism to Make an Impact, and Thought Leadership
Manage episode 439569885 series 3422025
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Jane Mosbacher Morris is the CEO of To The Market. To The Market is a turn-key solution for ethical manufacturing and sourcing of apparel, accessories, and home goods.
Before To The Market, Jane was the Director of Humanitarian Action for the McCain Institute and a Counterterrorism Advisor for the U.S. State Department. She is also the author of Buy The Change You Want to See, a book that explores how you can have a greater social impact through your everyday purchases.
In this episode, you’ll learn:
- How to land clients through customer discovery work.
- How to address the hesitancy around the cost of change.
- The importance of buy-in when facilitating change management.
- How to educate and convince investors on the current state of the market.
- The benefits of developing a thought leadership reputation for accelerating growth.
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