Expanding and Diversifying Your Amazon Business with Andrew Maff

The Amazon Strategist Show

Join us for an exclusive insider's journey into the world of e-commerce expansion and diversification with our special guest, Andrew Maff, founder, and CEO of Blue Tusker. With a rich history of over 15 years in the e-commerce realm, Andrew shares candid insights and practical strategies that go beyond the Amazon horizon.

Episode Highlights:

1. Leveraging Amazon as a Customer Acquisition Channel:

- Andrew guides us through the art of using Amazon not just as a marketplace but as a potent customer acquisition channel. Learn why reliance solely on this platform may not be the best strategy for long-term success.

2. Diversifying to Other Platforms:

- Ever wondered about successfully expanding to platforms like Walmart and Wayfair? Andrew breaks down his agency's full-service approach to assisting clients in this expansion journey, providing valuable insights for diversification.

3. Driving Traffic Beyond Amazon:

- Put on your thinking caps as we explore strategies for redirecting traffic from Amazon to a direct-to-consumer site. Navigate the rules and discover how to stay within Amazon's guidelines while broadening your reach.

Buckle up for a roller-coaster ride of e-commerce insights, strategies, and light-hearted banter. This episode promises a blend of valuable knowledge and engaging conversation that you wouldn't want to miss!
Connect with Ben Smith:
Instagram: https://bit.ly/3F4hrt8
LinkedIn: https://www.linkedin.com/in/skipwithben/
Business Social Media Links
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy
Connect with Andrew Maff:
Website: https://www.bluetuskr.com
Facebook: https://www.facebook.com/AndrewMaff/
Linkedin: https://www.linkedin.com/in/andrewmaff/
Instagram: https

Connect with John Cavendish
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish
Know More About Seller Candy
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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Capitoli

1. Building Brands, Expanding Beyond Amazon (00:00:00)

2. Blue Tusker's Full-Service Marketing Strategy (00:07:00)

3. Testing and Expanding Beyond Amazon Marketplace (00:16:12)

4. Traffic and Branding for DTC Websites (00:27:12)

5. Importance of SEO for Amazon Listings (00:34:14)

6. Sales Channels & Customer Experience Importance (00:39:38)

7. Promoting the Amazon Strategist Show (00:44:24)