Artwork

Contenuto fornito da Victoria Bennion. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Victoria Bennion o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Player FM - App Podcast
Vai offline con l'app Player FM !

Mastering Authority Marketing with Frank Husmann

19:15
 
Condividi
 

Manage episode 435182729 series 3286606
Contenuto fornito da Victoria Bennion. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Victoria Bennion o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this week's episode of The Best Guest, we welcome Frank Husmann, the founder of Maxiality to the podcast.

We talk about:

  • Shifts in the B2B marketing landscape
  • The importance of strategy
  • Common pitfalls in authority marketing

Key Takeaways

  • Showing the human side of a business is crucial, especially through video content that can emotionally engage and connect with the audience.
  • Leveraging UGC and testimonials in social media marketing is highly effective, as they can build trust and authenticity.
  • Using storytelling is a powerful strategy in video content, allowing a brand to resonate more deeply with its audience.
  • Businesses should focus on maximizing ROI by understanding and catering to customer needs, driving engagement and conversions.
  • Embracing innovation is essential for staying relevant, with short-form video content being a key area for creative growth.
  • Podcasting can serve as core content, offering an opportunity to dive deep into topics, establish authority, and engage listeners on a personal level.

Quote

When you put the human side of your business out there, it’s not just about selling a product or service; it’s about creating a real connection with your audience

Connect with Frank Husmann

Website

YouTube

Linkedin

Connect with Victoria Bennion

Learn more about us: https://thebestpodcastguest.co.uk/

Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/

Follow us on Instagram: https://www.instagram.com/thebestpodcastguest

Join the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguest

Subscribe to our YouTube channel https://www.youtube.com/@victoriabennion

Connect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/

  continue reading

119 episodi

Artwork
iconCondividi
 
Manage episode 435182729 series 3286606
Contenuto fornito da Victoria Bennion. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Victoria Bennion o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this week's episode of The Best Guest, we welcome Frank Husmann, the founder of Maxiality to the podcast.

We talk about:

  • Shifts in the B2B marketing landscape
  • The importance of strategy
  • Common pitfalls in authority marketing

Key Takeaways

  • Showing the human side of a business is crucial, especially through video content that can emotionally engage and connect with the audience.
  • Leveraging UGC and testimonials in social media marketing is highly effective, as they can build trust and authenticity.
  • Using storytelling is a powerful strategy in video content, allowing a brand to resonate more deeply with its audience.
  • Businesses should focus on maximizing ROI by understanding and catering to customer needs, driving engagement and conversions.
  • Embracing innovation is essential for staying relevant, with short-form video content being a key area for creative growth.
  • Podcasting can serve as core content, offering an opportunity to dive deep into topics, establish authority, and engage listeners on a personal level.

Quote

When you put the human side of your business out there, it’s not just about selling a product or service; it’s about creating a real connection with your audience

Connect with Frank Husmann

Website

YouTube

Linkedin

Connect with Victoria Bennion

Learn more about us: https://thebestpodcastguest.co.uk/

Download our checklist: How to be an Excellent Podcast Guest https://thebestpodcastguest.co.uk/checklist/

Follow us on Instagram: https://www.instagram.com/thebestpodcastguest

Join the Best Podcast Guest Facebook Group https://www.facebook.com/groups/thebestpodcastguest

Subscribe to our YouTube channel https://www.youtube.com/@victoriabennion

Connect with Victoria on LinkedIn https://www.linkedin.com/in/victoriabennion/

  continue reading

119 episodi

Tutti gli episodi

×
 
Loading …

Benvenuto su Player FM!

Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.

 

Guida rapida