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Marcus Collins on Beyonce's Beyhive, Brooklyn Nets & Brands For The Culture l Author Talks 🎙
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Our guest today is the intentional Dr. Marcus Collins.
Dr. Collins is Best-selling Author of "For the Culture"
Marcus previously worked with Apple, was a digital strategist for Beyoncé, the Brooklyn Nets and is currently a professor of Marketing at the esteem, Ross School of Business at University of Michigan (GO BLUE)
Marcus is a culture scholar a brand expert, a marketer, an educator, a father,
and a lover of A Tribe Called Quest and The Monkeys.
Check your copy of 'For The Culture' today!
https://www.panmacmillan.com/authors/...
Timestamps:
1:20 - Culture & 2024 Election
3:40 - The Brand of America
4:40 - Brand Campaigns
6:40 - Brands and Cultural Producers
8:24 - Jay Z
12:02 - Start with the Soul, End with the Sell.
15:35 - Every Brand start with Zero
16:34 - Apple Think Different
18:43 - Liquid death
20:43 - Brand Identity
22:20 - Beyonce
24:21 - Beyhive
27:20 - 12 Notes - Soul + Science
30:11 - Brooklyn Nets
36:30 - Writing "For the Culture"
38:58 - Culture and Faith overlap
41:20 - Stories that missed the book
42:58 - Last,Now,Next Books
43:58 - Founders Toolkit
45:00 - Marketers Toolkit
46:38 - Places to Find Marcus Collins
Instagram - https://www.instagram.com/marctothec/...
Linktree - https://linktr.ee/Marctothec
This Podcast is to brought you by Bookum - The book communities NEW and BEST way to host dynamic online book clubs.
Download the App and Start your Book club today at www.bookumapp.com
Catch all of conversations live on the Bookum App Nooks!
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