Reimagining hospitality and our connection with nature, with arcana’s Felicia Snyder

The Brand is Female

Felicia Snyder is Co-Founder of arcana - a literal sanctuary in the hospitality industry that offers guests, specifically those living in cities, a transformative space to reconnect with nature and themselves.

Located in the woods just under two hours northwest of Toronto, arcana is a hidden retreat featuring mystical mirrored cabins that seamlessly blend with the environment year-round. Once guests book, they are given the precise location, granting access to this wellness hideaway. Each cabin includes a queen bed, kitchenette, private fire pit, sauna, and access to 15 kilometers of marked trails.

With a background in corporate leadership and growth, Felicia's journey to entrepreneurship has been nothing short of remarkable, including as a founding executive of cannabis brand Tokyo Smoke, which was acquired by Canopy Growth in 2018. Inspired by her maternity leave experience, Felicia seized the opportunity to create arcana where she not only reimagines hospitality but also champions sustainable design and responsible business practices. Her dedication to environmental preservation extends beyond the walls of arcana, as she continues to advocate for sustainable living and innovation in her community.

This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale