Reinventing retail through tech, with ShopThing’s Maggie Adhami-Boynton

The Brand is Female

With over 15 years of experience in the startup ecosystem and a Harvard Master’s degree, Maggie Adhami-Boynton has reshaped the luxury goods shopping experience with ShopThing. Launched in 2019, the first-of-its-kind live video marketplace in North America has made luxury goods more accessible, gaining the largest social commerce audience in the world.

Behind the scenes, as ShopThing CEO, Maggie actively fosters diversity and inclusivity in the predominantly male-dominated tech field. Her company stands out with a workforce comprising 76% women and 56% people of colour, many of whom hold leadership roles. Recognized as one of USA Today’s Top 100 Emerging Entrepreneurs of 2023, Maggie’s achievements underscore her impact as an innovative leader.

This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale