))
Work session with The Glasers, Communication Gurus
Manage episode 313320284 series 3266249
Contenuto fornito da The Brandsmiths, Amy Swift Crosby, and Hilary Laffer. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da The Brandsmiths, Amy Swift Crosby, and Hilary Laffer o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Amy and Hilary talk to Susan Glaser PhD and Peter Glaser PhD, renowned communications experts. Now that they can’t blow minds with live audiences, how do they maintain rockstar status...through a screen? The Glasers founded their communication consulting business a few decades ago, and have never had to market themselves to attract clients like Microsoft or the governments of the U.S., Scotland and New Zealand (how nice.) But now, with auditoriums, stadiums and many workplace venues off limits, they have to rethink how to land new clients virtually and help teams build trust through conflict (they really do that.). On this show: Copy writing, process, (re)positioning.
…
continue reading
24 episodi
Condividi
