Successful Professional Social Distancing: The Five Point Work From Home Answer The Bulletproof Marketer podcast

46:00

Tune in this week for a conversation with special guest Greg Kihlström from The Agile World! Our hosts welcome Greg to discuss common issues with disingenuous marketing, how to know your audience, the future of work and tips for branding in a competitive market climate. Chris and April also analyze the latest news from the communications industry, including why the pandemic is pushing journalists to quit their jobs, and how the ongoing supply chain crisis has damaged brand loyalty for many consumers. Your favorite dynamic duo also debates the pros and cons of Disney’s new Tik Tok influencer program, and makes a call on whether the recently-announced Hidden Valley Ranch X Crocs Collaboration is a cash move or a trash idea for both brands. Today’s “BREAKING NEWS”: Brand Loyalty - https://bit.ly/3bjRjf5 Journalists -https://bit.ly/3pJ3E4X More on our “Cash or Trash?” segment: https://bit.ly/3bhGJ8r From “Point & Counterpoint”: https://bit.ly/3vQV7hg Follow Greg’s work with The Agile World here:https://www.gregkihlstrom.com April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/. Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.…

The Bulletproof Marketer

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04 - Post-Pandemic Pivots for Branding and Business (Feat. Justin Knapp) 46:00

3 years fa46:00

46:00

This week, your hype-busting hosts welcome Justin Knapp, founder of Space Together. Justin is here to discuss his journey as an entrepreneur, lessons learned in business and how his innovative platform is helping communities rent out their unused commercial space to other local groups. Chris and April also share their best advice for the transforming world of agency work post-pandemic, like managing Zoom fatigue, handling internal communications issues and what brands should consider in their public-facing campaigns. They also share the latest trends impacting marketing and PR as 2022 approaches, spar over the industry push for brands to join Tik Tok, and discuss whether Instagram’s Facebook banner ads were a cash or trash move for reviving interest in the platform. Our hosts close things out with an assessment of the state of agency work in a remote world, and how business owners and teams can strike the right balance in their work lives. Today’s “BREAKING NEWS”: PR Trends: https://bit.ly/3aSFL2l Instagram Influencers: https://bit.ly/3BLwhS0 More on our “Cash or Trash?” segment: Facebook Banner: https://bit.ly/3BHy1M1 From “Point & Counterpoint”: https://bit.ly/3lIsmQE Follow Justin’s work with Space Together here: https://spacetogether.com/ April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: www.trustrelations.agency Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/…

The Bulletproof Marketer

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PR, By the Basics with Lee Caraher 1:05:00

3 years fa1:05:00

1:05:00

For a business new to PR and marketing, it can all feel very overwhelming with questions that have no clear cut answer. What is public relations? What social media platform should I be on? On today’s episode, we welcome Lee Caraher to help untangle it all. Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte, a national PR & Communications firm in San Francisco, New York, and Eau Claire, Wisconsin, Lee is an acclaimed communication strategist known for her practical solutions to big problems. Her company works with companies big and small that are making a difference in their categories. Listen now! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ --- Connect with Lee Caraher and Double Forte: Lee’s Website ---> www.leecaraher.com Double Forte ---> www.double-forte.com Twitter ---> www.twitter.com/LeeCaraher Facebook ---> www.facebook.com/LeeCaraher1 LinkedIn ---> www.linkedin.com/in/leecaraher Instagram ---> www.instagram.com/leecaraher --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com www.Facebook.com/TheGoAgency www.Twitter.com/TheGoAgency www.LinkedIn.com/company/the-go-agency www.Instagram.com/TheGoAgency…

The Bulletproof Marketer

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Marketing Meets Technology? With John Wall 44:00

3 years fa44:00

44:00

Marketing, sales, and technology are all separate but integral parts of running a business, but getting the three to come together is often a tricky process. To help sort it out, we’re welcoming author John Wall to the podcast. John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. Notable guests include Ryan Holiday, Debbie Millman, Ty Pennington, Simon Sinek and Seth Godin. --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ --- Connect with John Wall and Trust Insights: Website ---> https://www.trustinsights.ai/ Podcast ---> https://www.marketingovercoffee.com/most-popular-episodes/ LinkedIn ---> https://www.linkedin.com/in/johnjwall/ Twitter ---> https://twitter.com/johnjwall --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the link below: www.GoSalesAndMarketing.com…

The Bulletproof Marketer

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03 - Best Bets for Branding in the Startup Game (Feat. Tom Briggs) 46:00

3 years fa46:00

46:00

This week, your favorite dynamic duo welcomes guest Tom Briggs. Tom is the founder of epigraph research & branding consultancy, and he’s here to dive into all things branding, including the dos and don’ts of working in the tech startup space. Chris and April also share some recent news from the communications circuit, including actress Ellie Kemper’s recent crisis response, and allegations that Subway’s tuna sandwiches might contain fishy DNA. Our hosts also spar over whether the viral Fox News “singing babysitter” is front page worthy, and dig into the impact of the resignation economy. Finally, Chris and April make the call on whether Sprite’s hip-hop QR code campaign was a cash move or a trash strategy for the brand, and discuss the recent trend of leveraging micro-level Tik Tok influencers for product promotion. Today’s “BREAKING NEWS”: Ellie Kemper: https://bit.ly/2XVxYgK Subway: https://bit.ly/3uiqyAr More on our “Cash or Trash?” segment: Sprite: https://bit.ly/3unT6s7 TikTok: https://cnb.cx/39IMETd From “Point & Counterpoint”: Singing Babysitter: https://fxn.ws/3APAQun Follow Tom’s projects here: https://www.linkedin.com/in/tbriggs https://twitter.com/HelloEpigraph https://www.facebook.com/hello.epigraph/ https://www.instagram.com/hello.epigraph/ https://www.linkedin.com/company/epigraphagency April is the president of Trust Relations: https://www.trustrelations.agency/. Christopher Tompkins is the CEO at The Go! Agency: https://gosalesandmarketing.com/…

The Bulletproof Marketer

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Cyber Security with Scott Schober 41:00

3 years fa41:00

41:00

Digital innovation has made all of our lives easier—including those of cybercriminals. Now, it takes more than a tricky password to keep your information safe. How has cybersecurity become more important amidst the COVID pandemic with millions more people working remotely from home? What are some best practices we can all take to guard our personal information? To answer these questions and more, we welcome security expert Scott Schober to the podcast. Scott is the President and CEO of Berkeley Varitronics Systems, a provider of advanced, world-class wireless test and security solutions and the author of three best-selling security books: Hacked Again, Cybersecurity is Everybody’s Business, and Senior Cyber. Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ Connect with Scott Schober and Berkeley Varitronics Systems: ScottSchober.com www.linkedin.com/in/snschober/ twitter.com/ScottBVS twitter.com/bvsystems The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. Learn more: www.GoSalesAndMarketing.com…

The Bulletproof Marketer

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The Power of the Press Release with Mickie Kennedy 35:00

3 years fa35:00

35:00

You need to get the word out about your business to thousands of potential customers. The easiest way? A well-timed press release that generates buzz around your brand. But for a business owner with no PR experience, what does that entail? What is a press release and how can it guarantee your business a wider audience? Our guest Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ Connect with Mickie Kennedy and eReleases: www.ereleases.com/plan www.twitter.com/ereleases www.facebook.com/ereleases.press.release.distribution www.instagram.com/ereleasespr/ www.linkedin.com/in/publicity/ www.pinterest.com/ereleases/ www.youtube.com/user/ereleases -- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. Learn more: www.GoSalesAndMarketing.com…

The Bulletproof Marketer

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02 - Know Your Brand: Tips to Consider Before Your Campaign Kickoff 29:00

3 years fa29:00

29:00

The Hype Busters are back! This week, hosts Chris and April are tackling some must-know tips for companies to consider before starting a new campaign. They’re chatting about launch timing, PR prep work and solidifying your brand identity. Chris and April also deliver a double dose of “Cash or Trash?” as they make the final call on whether Tiffany & Co. was wise to introduce yellow to its iconic color palette, and assess the strategy behind Australia's “pet-ernity” policy. Our hosts touch on authentic brand activism during Pride month, and shine the “Startup Spotlight” on Immersion Neuroscience, a personal neuroscience app and rising star in the biotech space. In a brand-new segment, “Just the Tip,” they also offer their advice for managing client expectations in terms of marketing and PR timelines. More on our “Cash or Trash?” segment: https://bit.ly/2Xm4acT https://bit.ly/3kcsuXD About Immersion Neuroscience: https://www.getimmersion.com/ April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/. Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.…

The Bulletproof Marketer

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Being AGILE with Greg Kihlstrom 53:00

3 years fa53:00

53:00

Are you AGILE? Many companies are switching to this new way of project management and restructuring their companies in the process. But what does it mean to really have an AGILE workforce, and is it the right move for every company? This week, we’re joined by author and AGILE expert Greg Kihlstrom. Greg is a best selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer experience, employee experience, and digital transformation initiatives, both before and after selling his award-winning digital experience agency, Carousel30, in 2017. Greg’s newest book, The Agile Workforce (2021) explores the current and future state of the workforce and envisions a world where individuals thrive in a new world of work opportunities enabled by technology, decentralization, and a shift in the power dynamics between employers and employees. --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ --- Connect with Greg Kihlstrom: LinkedIn ---> https://www.linkedin.com/in/gregkihlstrom Instagram ---> https://www.instagram.com/theagileworld Facebook ---> https://www.facebook.com/theagileworld Twitter ---> https://www.twitter.com/gregkihlstrom --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com www.Facebook.com/TheGoAgency www.Twitter.com/TheGoAgency www.LinkedIn.com/company/the-go-agency www.Instagram.com/TheGoAgency…

The Bulletproof Marketer

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Category of One with Nida Leardprasopsuk 40:00

4 years fa40:00

40:00

All brands and entrepreneurs aspire to be the top-dog in their industry, but few can get to the holy grail of brand recognition: the category of one. On this week’s episode, we’ve got top-tier business consultant, mindset coach, and former Fortune 500 executive Nida Leardprasopsuk to tell us how she takes rising entrepreneurs and puts them in a league of their own. Nida is the author of the One to Millions Entrepreneur and host of the One to Millions Entrepreneur Podcast show. She also has a master’s and bachelor’s degree in Business and Marketing and is currently pursuing her PhD in Social Psychology. With her proprietary system, the Genius OffersTM, Nida helps entrepreneurs discover the X-factor that sets their business apart from the rest. She helps her clients uncover theirclients’ hidden problems and creatively and strategically works with them to findbetter solutions. --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ --- Connect with Nida Leardprasopsuk : Instagram - https://www.instagram.com/nidaleard/ LinkedIn - https://www.linkedin.com/in/nida-leardprasopsuk-71b9ba147/ --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com www.Facebook.com/TheGoAgency www.Twitter.com/TheGoAgency www.LinkedIn.com/company/the-go-agency www.Instagram.com/TheGoAgency…

The Bulletproof Marketer

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01 - Meet the Hype Busters: Behind the Screens with April & Chris 34:00

4 years fa34:00

34:00

Welcome to Hype Busters! Get to know your hosts Christopher Tompkins and April Margulies in our first-ever episode of the show, as they deliver a much-needed dose of “real talk” on the latest news and trends in strategic communications. This week, they’re welcoming guest Raúl González Acuña, a self-described serial entrepreneur and the CEO & founder of RGA Engineering International, to discuss his experience as a founder and his work in Venezuela to provide clean drinking water for local communities. Chris and April also assess the wisdom of Tesla’s PR-free communications approach, and make the call on whether Kim Kardashian’s latest editing fail was a Cash or Trash. Today’s “BREAKING NEWS”: https://www.barrons.com/articles/tesla-elon-musk-pr-51619974884 More on our “Cash or Trash?” segment: https://www.teenvogue.com/story/kim-kardashian-skims-ad-video-fail-scandal Learn more about Raul’s projects here: https://rga-ip.com/ April is the president and founder of Trust Relations, a fast-growing and virtual PR agency. Learn more about Trust Relations at https://www.trustrelations.agency/. Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm. Learn more about The Go! Agency at https://gosalesandmarketing.com/.…

The Bulletproof Marketer

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Social Media Campaigns with Alex Gold 47:00

4 years fa47:00

47:00

When you bring your brand to the digital space, there’s a lot to consider. How do you get your brand discovered on social media? What kind of creative work goes into that transition? What sort of ROI can you expect? This week, Alex Gold of Del Oro Media shares the need-to-knows of going digital with your brand. Alex is a seasoned veteran in social media and digital marketing, who brings to the table a wealth of strategic and operational insights. From his time at Nickelodeon working on amazing IPs like SpongeBob and TMNT to his days in the music industry collaborating with incredible artists like Fishbone, Slightly Stoopid, and Iration. Alex founded Del Oro Media Agency in the summer of 2019. Alex holds a Master’s degree in Strategic Public Relations from University of Southern California, and a Bachelor’s degree in Business Administration from California State University, San Marcos. --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ --- Connect with Alex Gold and Del Oro Media: https://facebook.com/deloromediaagency http://twitter.com/deloromedia https://www.linkedin.com/company/del-oro-media https://instagram.com/deloromedia --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com www.Facebook.com/TheGoAgency www.Twitter.com/TheGoAgency www.LinkedIn.com/company/the-go-agency www.Instagram.com/TheGoAgency…

The Bulletproof Marketer

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Entrepreneurship and Strategy with Rob te Braake 50:00

4 years fa50:00

50:00

Before you can run a successful campaign, you need a business supported by solid strategy and capital. On this week’s show, we have serial entrepreneur Rob te Braake on to talk about making it all possible. Rob is a Dutch serial entrepreneur with 10+ years experience. Started in banking in the Netherlands, co-founded a technology & investment firm based in Beijing, China and has guided dozens of digital companies as Financial advisor. He holds Masters degrees in Finance and Strategy. --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ --- Connect with Rob te Braake and Insight Matters: Website: https://financeinsightmatters.com/ LinkedIn: https://www.linkedin.com/in/rob-te-braake/ LinkedIn: https://www.linkedin.com/company/insightmatters/ --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com www.Facebook.com/TheGoAgency www.Twitter.com/TheGoAgency www.LinkedIn.com/company/the-go-agency www.Instagram.com/TheGoAgency…

The Bulletproof Marketer

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Reputation Management with Paul Cohen 35:00

4 years fa35:00

35:00

Our special guest for this week is Paul Cohen, a PR wunderkind with more than two decades of experience in reputation management, media relations, brand development and crisis communications. Paul was named in PRWeek’s “40 Under 40” list and has been a key member of teams that have all major industry awards, including Silver Anvil, PRWeek (US and Asia-Pacific), CIPRA Gold Sabre, Cannes Lions finalist, and PRSA New York Big Apple. He serves on the advisory board for the International Center for Journalists and served as a Director of the Council of Public Relations Firms of Hong Kong. He earned a BA with highest honors in comparative literature from the University of Michigan. Listen in! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ --- Connect with Paul Cohen and Milk & Honey PR: www.facebook.com/milkandhoneypr twitter.com/MilkHoneyPR www.twitter.com/paul_cohen1 www.linkedin.com/in/paul-cohen-/ --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com www.Facebook.com/TheGoAgency www.Twitter.com/TheGoAgency www.LinkedIn.com/company/the-go-agency www.Instagram.com/TheGoAgency…

The Bulletproof Marketer

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PR: The Real Story with Ilana Zalika 51:00

4 years fa51:00